Beijing United Green Technology Co., Ltd., jointly established by Lenovo Group, Lenovo Holdings and Lenovo Investment, was announced on the 9th. The company mainly provides 3D full-body motion recognition home game product eBox, which is expected to be released in November 2010 and officially listed for sale in 2011.

It is reported that the predecessor of United Green Dynamics was Lenovo Group ’s S & P Software and Peripheral Products Group ’s Game Multimedia Division, while eBox is a product that Lenovo Group has invested heavily in the research and development of digital homes for nearly two years. Two years ago, Lenovo Group began the strategic planning of the digital home. On March 18, 2009, it officially launched the pre-research project of the eBox game console under the digital home framework. On the 9th, the newly established United Green Action officially landed the project.

According to insiders from United Green, the company currently has more than 40 employees, mainly from Lenovo. The company's president Luo Zheng had previously worked at Lenovo for more than 20 years.

Luo Zheng said that United Green will use eBox family sports entertainment center as its core business, mainly to provide consumers with digital entertainment products and online services centered on TV games.

Through the product demonstration video, you can know that through eBox products, users do not rely on any device such as a handle or remote control, but only need a camera to interact with TV 3D games.

It is understood that eBox uses human-machine 3D full-body motion recognition and interaction, online action interactive games, terminal + service cloud computing software architecture and other technologies, and is a system platform for overall planning of software, hardware, games, content, and interaction methods.

Luo Zheng believes that the integration of the three networks will bring explosive growth in family culture and entertainment products in the next decade, and video games will become one of the mainstream ways of next-generation living room entertainment. The 120 million urban family living rooms contain huge market demand for tens of millions of video game consoles each year.

Lenovo will undoubtedly target Nintendo Wii and Microsoft xBox this time. According to statistics, currently Wii has sold 70 million units worldwide and Microsoft xBox has sold 40 million units.

United Green Motion claims to be the first company in China and the second company in the world to provide 3D full-body motion recognition home game consoles. In March 2010, xBox Kinect, a Microsoft-related product, was released and is expected to form sales in November.

Luo Zheng believes that the advantage of eBox lies in the Chinese market. Due to domestic policies restricting foreign-funded institutions from operating online games, the online content profit model of many game manufacturers does not work in China. In China, products such as Nintendo Wii and Sony PSP basically exist in parallel. The eBox will be sold as licensed, and provide Chinese games and content, with advantages in product quality, sales channels, and after-sales service.

According to Luo Zheng, 16 professional game companies in 8 countries have developed action recognition and interactive games for eBox. There are currently nearly 100 games, including dozens of large-scale games.

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