The future of digital printing is difficult to resist. The development of digital is rapid and changeable, and its changes make the application and development space continue to expand. Many printing practitioners are now interested in digital printing. With the efforts of the Hong Kong Digital Printing Association over the past decade, Hong Kong people have become more familiar with digital printing and believe that digital printing will have good prospects.

Today I want to talk about Web to Print (also known as W2P). Online printing includes printing service online stores, online publishing, etc. Anyone who can make a customer order, manage, upload or design a product through a web server to complete a print order can be called network printing.

We can divide web printing into two main types-business solutions and content service examples. We have 8 common examples: a) inquiry and order form; b) market location and business-to-business integration; c) printing service online shop; d) discount printing service; e) digital asset management and corporate image; f ) Direct marketing, X-media, web application; g) FTP, pre-press pre-check and soft drafting; h) online publishing.

Nowadays, some printing companies have independent web pages to facilitate attracting different customers. Most of the existing web pages list specific services, including service items, certain specific prices, or certain special items, special promotional items, discount items, etc., allowing customers to select the required items and then upload files. Use the online payment system to pay the relevant fees in advance, and choose to pick up or deliver the service. If you choose to deliver, you will have to pay a surcharge and receive the goods on the scheduled date.

If digital printing is compatible with online printing, customers can directly inquire about the price on the Internet, not only for specific items, but also to inquire directly through the online printing pricing system. The buyer first lists the conditions, such as the type of printing required, style, size of printing, type of printing paper, weight, related post-press processing needs, required quantity, receipt date (the shorter the working period, the price) Higher) etc.

After entering the required data, the online quotation system will immediately calculate and display the price of the selected printed product. After the user selects the delivery area and the detailed address of the delivery, he will know the cost of delivery. If the customer is satisfied with the quotation, you can confirm the information and upload the attached print file. After paying in advance with the online payment system, you can receive the printed matter ordered on the scheduled date.

When the network printing shop receives the print request, it will check the file to confirm whether there is no problem with the received data. If there is a problem, the customer will be contacted immediately to solve it, and then the printed file will be verified, and the manuscript will be issued to the customer for confirmation and verification. After verification, the customer can immediately schedule to the printing production line to complete the printing process. After confirming that the quality is no problem, a delivery note will be printed to arrange delivery. Throughout the entire process, printing plant management personnel can track the status or location of the printed matter at any time with the print order number. Even if the boss of the printing plant is not in the office or printing plant, he can see related matters at a glance.

The online publishing house can display the books to be published and the published books through the webpage for customers to pay for and order online. In addition to the physical bookstore, the publishing house can also contact the customers through the virtual webpage. Now digital printing can print a small number of published books, but with the flow of e-books, future books may be published in the form of e-books.

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