In the field of publishing and printing in our country, the development speed of the newspaper industry is the most striking. In 2001, the total amount of newspapers printed in the country was 93.9 billion pairs. In all kinds of printed matters, newspapers accounted for 64% of the total. In recent years, the annual growth rate of newspapers has been 17% to 18%. In 2002, there were even more. Increase without reduction. The circulation of more than 2,000 newspapers nationwide reached 180 million, ranking first in the world.
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It is not only the contents of the newspaper that attract readers' attention, but also the print quality of the newspaper. Now, each of the popular newspapers is not a few editions of the past, but it is tens or hundreds of editions. The daily circulation is also as high as hundreds of thousands, millions, and full-color. Newspapers are directed at this newspaper and newspaper. And luxury development. Then the expansion of newspapers, the increase of color newspapers, and the increase in printing volume will inevitably put great pressure on newspaper printing. New equipment must be added to meet this demand. According to statistics, China needs to increase more than 100 high-speed printing presses each year to meet the growing demand for newspaper printing. The achievements of China’s newspaper industry are inextricably linked with the application of new technologies.
Newspaper Digital Asset Management and Integration of Multimedia Services
After the digitalization and networking of the prepress processing process were basically completed, the newspaper industry has seen new trends in the application of new technologies:
1. From comprehensive application technology platform construction and sub-system integration, to the transformation and integration of information resources.
2. From tangible asset management to digital asset management.
3. Change from strengthening internal management to comprehensive customer relationship management.
4. Change from a single media release to a multimedia release.
After the newspaper's business is digitized and networked, how is the large amount of data generated stored, classified, managed, and utilized? How is paper-based information unified with digital information? The newspaper editors deal with a large amount of information, see only a small part of the newspaper. How to effectively integrate and develop the information resources owned by newspapers? How to make full use of newspaper information resources to transform digital resources into digital assets is a new topic for the application of new technologies in the newspaper industry. In addition, a number of technologies such as mass storage, data security, remote backup, full-text search database, and data mining have been matured. Press digital asset management is imminent.
The establishment of the newspaper editorial flow system, advertisement, and distribution management system laid the foundation for the digitalization of the prepress system. The continuous advancement of Internet technology has made it possible for newspapers to conduct business through the Internet and create new information distribution methods. While traditional newspapers continue to develop, digital pre-press processing systems can easily generate content suitable for different forms of publishing, publish and provide multimedia services through the Internet, and achieve cross-media publishing of newspapers.
CTP technology attracts attention and "bottleneck" problem is about to be solved
Due to the timeliness of the newspapers, it is required to be able to report some breaking news in a timely manner. We hope that the deadline for submission will be postponed as far as possible. This will result in less and less time for plate making and printing. The CTP system simplifies the process and shortens the production cycle. Save 30 to 60 minutes of plate making time, fully meet the newspaper's requirements for time. In addition, because the process is simplified, human factors are reduced, and the repeat positioning accuracy is high, the boot preparation time is effectively reduced, the outputted printing plate is clean, and the outlets are restored. The printed newspapers have clear pictures, rich layers, and stable quality.
Many forward-thinking newspaper printing companies have launched the CTP system. As of September 2002, the newspaper industry already had 26 CTPs, among which newspaper printing houses such as Yangcheng Evening News, Quanzhou Evening News, Shanghai Wenhui Daily, and China Youth Daily are well used. The CTP technology is becoming more and more hot in the newspaper industry. Even newspaper printing houses in the western region have started to demonstrate the purchase of the CTP system. The Beijing Youth Daily Logistics Center also held a large-scale demonstration meeting to purchase the CTP system in October 2002 and plans to purchase a number of high-quality CTP systems.
In addition, the CTP plate material that has always hindered the development of CTP will also be gradually eased. Kodak PolyLight has established a CTP plate production plant in Tianjin; Fuji Xerox CTP plate production line has also been built; The rise of Leopard Chi Fangzheng and other domestic CTP plates has undoubtedly increased the confidence of the newspaper industry in launching the CTP system. The use of CTP technology by the newspaper industry is a general trend.
New Technology Improves Printing Equipment and Improves Print Quality
1.CIP3
CIP3 is a pre-adjusted ink, automatic ink transfer data interface, CIP3 prepress CMYK information accurately passed to the press, you can shorten the preparation time of the printing and reduce the loss of paper and ink when adjusting the machine. If used with the CTP system, the CIP3 interface can read layout color separation data directly from the CTP system to generate ink presetting curves, achieve layout ink pre-adjustment, and reduce the loss of newspaper presses by 3/4, and all production data and production. The program is automatically stored for easy recall at any time. Although the presses introduced by the press in recent years have some with CIP3, they are rarely used because the implementation of CIP3 requires higher prepress digitalization and printing conditions, and it is difficult for general newspaper printing companies to meet the requirements.
(to be continued)
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