6 new fashion trends

With the continuous development of social culture and the changing trend of design art, people have new requirements for the design of packaging containers, and the aesthetic taste and spiritual connotation of packaging containers are increasingly important. Designers must possess a sense of artistic aesthetics and judgment of design inspiration. Only in this way can they achieve a high-style visual effect through unique creative designs in terms of specifications, shapes, materials, and detailed shapes. The fashion trend dominates the market.

7 High value-added design


The world economy is shifting from the "economics of things" to the "economics of knowing," and people are beginning to pursue personalized, emotional consumption, the pursuit of self-fulfillment, and the satisfaction of human beings.

For the design of packaging containers, we must also respect the customer's supremacy, improve the product's consumption level with excellent and excellent design, and increase the added value of the products. It is the true meaning of high value-added design to make people obtain a unique “identity” from the high-grade design and styling style of packaging containers. To increase the added value of products, we must lead the same products with unique design ideas. The specific product visual form represents a high degree of harmony between the internal function quality and the individual's individual value appeal, so as to gain an advantage in the fierce market competition and obtain high profits.


8 Bionic Design

Under the control of natural forces, the biological world is full of mysterious diversity and complexity, and it has become a model for modeling. The inspiration for bionic design is derived from nature, but it should transcend nature and cannot simply imitate the appearance of natural objects. The designer takes the natural form as the basic element, grasps the inherent vitality and essence of the natural object through the performance of abstract, abstract, exaggerated and other artistic techniques, and conveys the life force implied by its internal structure, so that the packaging container design has both simple and pure visual effects. It also contains rich artistic spirit and value connotation.

9 Reflection of Traditional Culture

The world today is an era in which Eastern and Western cultures are in conflict with each other. The strong discourse of Western culture has created a global-wide internationalist design style. However, many well-informed people clearly understand that national traditional culture is a fertile ground for all arts. Embodying the spiritual essence of national culture in the design of packaging containers and displaying distinctive regional aesthetic culture and style characteristics have important practical significance.

Of course, while emphasizing traditional culture and failing to step into the dogmatic national complex, nationalization is by no means retro-democratic. We must go beyond the misunderstanding that “the more ethnic, the more international it is”.

Specific to the design practice, it is not just copying some ethnic patterns to be considered as nationalized design, which makes the design superficial, but should incorporate the spiritual essence of the national culture in the design, such as the principle of natural and harmonious creation, the layout of the axis balance. Styles and so on, or the traditional cultural symbols to break up, reorganization, collage and other modern design techniques to re-interpretation, so that the national traditional culture in the new era to obtain new recognition, glow more charming style.

The above are some of the author's thinking on teaching, and then feedback to the classroom has achieved very good results, students generally feel that the ideas become broad and clear, get rid of the pure art form of decorative design thinking, many outstanding works Both the formal style and the functional concept are full of creativity and imagination.

The perfume bottle designed by Ms. Meng Fanhai has escaped the paradox of traditional modeling thinking with its innovative design concept. Its unique shape is fresh, elegant and full of fun. The slender and neat line shape represents a specific feminine sentimental appeal (Figure 1). Zhang Guangrun's perfume bottle design is based on a variety of natural forms to pursue a dynamic rhythm and composition. The overall image is like a beautiful, elegant, noble and moving woman, as if to describe one love story, allegorical narrative style to make the work Gives organic beauty and strong appeal (Figure 2). He Jing's field sports bottle shape has two characteristics, the opening of the body and the use of stainless steel, which are considered in the field of environmental considerations, pay attention to the middle of the hole design is not only handy for ergonomics, and virtual space The contrast between the modeling and the peripheral entities results in an artistic effect that is both realistic and transparent and smooth and smooth. The stainless steel is strong enough for use in the wild, and the metal material shows a unique sense of tension (Figure 3). The cosmetics container of Zheng Min’s classmate expresses a strong three-dimensional geometric shape. Its intuitive appearance is abstracted from the folds of the dress skirt, and the deepening and expression of the concept are brought together in the concise pure silence. The rhythm of light and shadow changes is emphasized in the shape of the makeup. Relationships reflect a high degree of precision and rationalism (Figure 4). The students of Fang Mingjing designed a series of makeup products that can be freely combined to save space. Although the individual shapes are simple, they pursue the rich and unpredictable continuity of visual effects brought about by different combinations. The design of different colors facilitates the differentiation of product categories at a glance (Figure 5). Zhao Zhonghua's design style and tactical approach to the worship of science and technology and infatuation, its design inspired by the mysterious universe of the universe, the design of the space star as the basic modeling elements of the mysterious, noble and unique temperament (Figure 6).


In summary, we should clearly understand that no matter what the base point is, the value and significance of the design of packaging containers are firstly reflected in the relationship between people and things, and they all reflect the care of people from different cognitive levels. . Only in-depth study of various types of people's lifestyle and values ​​can expand the concept and concept of design on a variety of basis points, create a pleasing packaging form, and meet the diversity and individuality of consumers with innovative designs. Demand, to create a new style and new aesthetics of packaging containers.



Author: Jin Dong, Department of Art and Design, Anhui University of Engineering Science and Technology Information Source: Chinese Packaging

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