Product Design and Consumer Interaction

[Abstract] Commodities are not only used to meet the needs of use, but also have the function of conveying artistic information. The cultural quality that a good product can transmit can drive the purchasing power of the market, and it can also change the people's consumption concept. Art has entered the people’s daily life from the temple and has interacted with the consumers.

Keywords: product design; use function; artistry; added value

In the current environment of international economic integration, the circulation of commodities has already broken through the region. The abundance of material consumption continues to satisfy people’s desires. The basic functions of commodities gradually dispel market competitiveness, followed by more humane and more nuanced nature needs. The final audience of the goods is the “person” in the functional service. In addition, there is diversity, that is, there are many values. The people's thinking consciousness is constantly updated and changed, and the natural environment is also developing. People's understanding of the known world and people's research on themselves are part or parts of history. The “gravity” discovered by Newton 300 years ago was considered by the theoretical circle as reaching the limit of the human understanding of the celestial laws. The appearance of Einstein’s “Theory of Relativity” has expanded the scope of Newton’s research several times, and the human research on the brain. The study of life sciences, "genetic engineering" and "cloning technology" have brought human exploration into the never-ending field. Since the objective world and the subjective world are constantly evolving, there is no reason to stick to stereotypes for the goods that accompany human life. In the use of features while not dare to go over the pool.

1 The product becomes the carrier of art

Any commodity has its own form, as large as ships, trains, airplanes, small buttons and tablets. Human beings are the group that created the products, and they become commodities through the circulation of the market. Since it is the crystallization of human wisdom, it will inevitably lead to a show of interest. Everyone loves the heart of beauty. It runs through all human activities, from the two river basins to ancient Egypt, from ancient Greece to Rome, and from From the farming age to the industrial age, from the commodity era to the information age, with the advancement of society, people’s longing for beauty has grown. Art diversity has enriched the entire world, not just art galleries, museums and pure works of art. It has spread to every corner of the society. The artistry of commodities gradually changes the way people live and survive. As a carrier of art, merchandise has experienced an unconscious and conscious process of panning. In the age of agricultural economy, the manufacturer of goods is a designer and there is no division of labor. Industrial production has changed the operation of workshops, and the division of labor is more detailed and organized. The preliminary design work is indispensable. Most of these designers are professionals. They have a keen insight and professionalism. They also study people and society while researching products, and sum up representative elements and laws of beauty. Then put into the product to make the product more practical, more economical, more beautiful - including visual beauty, aural beauty, olfactory beauty, tactile beauty and harmonious beauty of the environment.

2 The diversity of commodities

Any commodity is artistic, and there are two types, one is produced entirely as appreciation, such as crafts and artworks. Such commodities do not have practical functions in the traditional sense, such as tapestry, pottery, sculpture, painting, and so on. The second is the industrial product that occupies the dominant position in human life. It has strong use and appreciation, and it is also the main work focus of current designers. This can be considered as a combination of function and spirit. The function must be the first one. While giving full play to the use of functions, it also gives people sensual and spiritual enjoyment. This is the result of the development of human civilization and is also the highest requirement for the industrialization process. Rich in today, competition is inevitable, and the continuous improvement of functions alone has not dominated the market. This is due to the transparency of technology, and the artistry is highly flexible. But designers can't go wrong. At present, product designers are divided into two parts. The first is the design. This part of the work is generally completed by art and design personnel. They are active in thought, passionate and rich in imagination. Mechanical designers are completed by engineers. They are rational and rigorous. , Science, but both will work in their own way, although both can fulfill their duties, take their own level to the extreme, but lack of communication and exchange, its integration ability is not strong, misses others, not get the best results, perfect machinery Part of the inability to fit into a beautiful shell, how to coordinate the relationship between the two is the challenge for all designers, S, and the focus of modern education. Therefore, we propose a "thick foundation, wide professional" complex talents that need to cultivate comprehensive capabilities, gradually To solve the existing contradictions, industrial design has many constraints: such as consumables, environmental protection, and cost, all of which define the scope for designers and engineers. Therefore, design is a systematic project, and only itemized solutions, summary, and synthesis In order to complete a product better, the perfect combination of function and art is achieved.

3 Culture in Product Design

Any product will have historical color and cultural atmosphere, and it has a strong era. Because the product is created by humans, it will imperceptibly carry the cultural atmosphere of the time. This includes some products that are imitated and translated. The culture in the product is specific, it also reflects the branding of the era and has immeasurable value for the development of research products. It can reflect the social conditions of the society's politics, economy, science and technology, art, religion, ideas and so on from different perspectives. Such as: bronze ware, pottery, furniture, clothing, etc. are incomprehensible in limited written records. They are also important methods and channels for the study of history. They are the guiding sources of experience and design in the product development system. Culture is a unique feature of various commodities, and it is also a media and intermediary for people to communicate with others. This has exceeded the commodity itself in the fierce competition, formed a cultural expansion and invasion, and unconsciously changed people’s Concepts and awareness, even value. In history, many countries and regions have resisted foreign goods. In fact, competition for goods is not only economic competition but also cultural competition. Some imported game software like domestic sales uglize the image of the Chinese people, slander the Chinese army, advocating violence, promoting individual heroism, and allowing young people to accept the impact of foreign ideas in the unconscious. The reason why these things have a market is because they are There are novel selling points and provocative aspects in design programming and technical aspects. If our products can achieve this effect from the front, it is undoubtedly positive. Producers at different levels will knead their own subjective consciousness into production. When people consciously promote their self-cultivation, and integrate this product into this kind of behavior, they are called producer culture or corporate culture, and then expand to form a nation. Culture and national culture have followed this rule in ancient and modern China and abroad. In the overwhelming commodity society, this kind of commercial culture is particularly important, and it is also a magic weapon for the market. From clothing, food, housing and transportation in people's lives, we can appreciate the cultural atmosphere in the products. Chinese cheongsam and Tang suits have deep costume cultures. The dumplings and dumplings are Chinese cultures. McDonald's and KFC are American cultures. It is Italian culture, "Juer Hutong" is Chinese culture, "Sony" and "Panasonic" are Japanese cultures, "Universal" and "Ford" are American cultures, and "Benz" and "Audi" are German cultures.

(to be continued)