Tea packaging needs more cultural heritage

The packaging of tea is no doubt a lot more advanced than in the past. The simple, thin and bulky plastic bag packaging has been rare in the market, replacing it with elegant materials, beautiful designs, and elaborate pouch packaging. The author from the dazzling tea packaging on the shelves, but found that there is a big shortage of these tea packaging: fancy packaging, but there is no unique characteristics of the cultural heritage, but it is superficial, similar.

Everyone may have heard such a famous saying: “The more nationality is, the more universal it is.” Tea, as a traditional drink of the Chinese nation, has a long history and profound cultural heritage, and because of the vast territory of China, The origin of tea is different, and its cultural origin is different. Just like the De'ang Tea in Yunnan Province, the De'ang Nationality is a minority group of hundreds of thousands of people living in the mountainous or semi-mountainous mountains in the counties and counties in the southwest of Fujian. The villages and villages all grow tea without exception, and lush forests can be seen everywhere. There are several hundred years old tea trees. They have always been fond of tea for men, women, children and young people. This attitude is a beautiful cultural landscape that penetrates into all aspects of social culture and customs. When the boys and girls of the De'ang ethnic group reach adulthood, they will receive a small packet of “adult tea.” The young man chases the girl and tries on a small bag of “teasing tea;” For the female family, it is said that they are relatives; tea is also a symbol of the sincere friendship and communication of the De'ang people. Friends and relatives come to the door and they are treated to unique flavors of “roasted tea”. They also have to give tea and so on.

Therefore, if a business wants to build a well-known brand of tea, enter the international market and gain more market share, it must highlight the cultural heritage of tea packaging, and print a picture full of strong ethnic local flavor on the packaging of tea. Introduction of tea origins, customs, and interesting stories, along with certain unique tokens, so that consumers can see, feel and touch their hearts, and treat them as exotic friends, spiritual solace. I feel that tea is a product culture and product family relationship, which leads to a broad association, and feel that "it is not a day without this."

The young people sang “to the bag of Deung tea!” Does the unique cultural connotation and atmosphere of the tea come from? How did the merchant fail to notice it?