Recently, Mattel, a toy giant plagued by a stock price crash, has finally heard good news: Mattel has announced that it has obtained the license of "Little Yellow Man 2" and plans to launch a series of derivative toys. It was launched for the world in the summer of 2020 when the film was released. ▌ The most profitable IP In the first collaboration of Universal Pictures and Lighting Entertainment in 2010, "Little Diao" was unveiled for the first time. Although there are not many plays, the image of "selling cute" and "humorous" is deeply rooted in the hearts of the people. , harvested a large number of fans, the limelight even completely overshadowed the protagonist Gru family. "Little Yellow Man" has made many people forget the existence of the protagonist Gru family. With the popularity of Xiao Huangren, in 2015 they had their own independent film - Universal Pictures and Lighting Entertainment tailored the "Little Yellow Man Eyes", the global box office reached 1.159 billion US dollars. The "Little Yellow Man" series of films (including "The Despicable Dad" trilogy and the derivative film "Little Yellow Man Big Eyes Meng" also became the highest-selling animated series in history. It has been pointed out that the popularity of Xiao Huangren, in addition to his own role image, is also inseparable from the global film industry and lighting entertainment. Before and after the film was released, Xiao Huangren was almost "everywhere", from the film industry to the advertising industry, the catering industry, the fashion industry, e-commerce, toys, art and so on. During the promotion of "Daddy Dad 2", Universal Pictures has spent more than $250 million with more than 100 franchisees and propaganda parties, including McDonald's related advertisements, Hasbro toys, and Little Yellow Man's Eyewear 3D glasses. and many more. According to Bloomberg's "Business Weekly" report, only a few partners of the "Little Yellow Man Big Eyes" movie have invested a total of 593 million US dollars in advertising and publicity. McDonald's "Little Yellow Man" dolls Click Distribution Musical Doll In 2016, the report issued by the International Licensing Industry Association LIMA on the global derivatives market showed that “Little Huangren†became a major boost in the global derivatives market in 2015, contributing US$1.16 billion in sales revenue. Xiaohuangren series The surrounding area has become one of the most popular derivatives in the world. Can you be able to "reversely attack"? According to US media reports, "Little Yellow Man 2" was originally scheduled for July 10, 2020, has been one week ahead of schedule, will be released on July 3 (Friday), into the US "National Day file"; domestic time extreme It is possible to introduce the release simultaneously. China and foreign toy nets have learned that Mattel has reached a three-year international copyright agreement with Lighting Entertainment and Universal Pictures, and obtained the franchise of the series of works of "Daddy Daddy". Mattel's licenses in North America and major international markets include action characters and dolls, gaming devices, vehicle and radio control toys, games, plush, role playing and accessories . Janet Hsu, the chief franchise officer of Mattel, said: “The little yellow man is currently the highest-selling animated star, and we are very happy to work with lighting entertainment and Universal Pictures to bring fans of all ages to their hearts. The animated characters are linked together. Mattel is committed to strategic partnerships with world-renowned franchisees, which helps drive our transformation into an intellectual property-driven, high-performance company." Vince Klaseus, president of Universal Pictures, added: “We will continue to develop brand rich interactions for fans to develop richer and more engaging activities. We are excited to work with Lighting Entertainment and Mattel. Design a new series of toys and consumer goods. 'Little Yellow Man' is a global pop culture phenomenon, loved by audiences and cultures of all ages. We are very much looking forward to the global release of "Little Yellow Man 2" and Mattel's New toys and product lines." According to previous reports from China and foreign toy nets, Mattel and the US comic giant DC's global authorized cooperation (including boys' movable dolls, remote control and machine toys, water toys, games and puzzle types, etc.) will be Canadian toys in the spring of 2020. Replaced by the company Spin Master, Mattel will retain DC comics licenses such as girls toys and preschool toys. Mattel's DC Comics Batman series dolls Some analysts pointed out that Mattel will actively seek new brand authorization. Sure enough, in less than two months in 2019, Mattel has signed a cooperation agreement with two famous brands including "Little Yellow Man" to obtain authorization. Earlier, Mattel officially announced that it has signed an agreement with BigHit Entertainment, a subsidiary of the Korean Men’s Singing BTS, to design and produce a series of dolls, collections, toy sets, games and other related products based on the image of the BTS. . At the end of 2017, Mattel’s performance was at a low point; in the second quarter of 2018, its net profit loss was $241 million. The company also announced plans to lay off 2,200 people worldwide. Fortunately, in the fourth quarter of last year, the company ushered in a turnaround, net sales of 1.52 billion US dollars, a profit of 14.9 million US dollars, and successfully turned losses into profits. Nowadays, frequent search for new authorization cooperation can help Mattel continue to reverse the troubles of trouble? let us wait and see! Women's Crossbody Handbags,Golf Stand Bag,Golf Clothing Bag,Custom Golf Bags Longzhao Technology (Guangdong) Company Limited , https://www.gdprincebag.com introduction
