According to investigation, Ministry of Industry and Information Technology to determine a good point Yi as head of the unit responsible for the overall standard of drafting and development work. In January 2015, the first launch of the industry standard was held. In 2018, the industry standard “QB/T5202-2017 Household and Similar Electric Electric Clothes Dryer†under the Ministry of Industry and Information Technology was officially implemented on April 1, 2018. This plays an important role in promoting the orderly development of the industry. In December 2017, at the “19th China Patent Excellence†awarding site, Haoyi’s patented products received excellent patent design in China, which was written into the work report of the competent association and also became the Chinese electric washing machine. Industry milestones. China's electric washing machine industry has formed a certain market scale, and its development speed is relatively fast. There are more than 150 manufacturers with certain production capacity in the industry. The production clusters are mainly concentrated in the Pearl River Delta, Yangtze River Delta and China, including Guangdong, Jiangsu, Zhejiang, Shandong and Shandong. The first category: professional electric drying rack brand : the enterprise with the easy point and the air-drying as the core, from the beginning, it focuses on the field of electric washing machine, the development time of the controlled enterprise is not long, the industry starts, the consumer market is in the cultivation stage, etc. Factors, this type of enterprise is a steady development of intensive farming, playing an important role in promoting the consumer from the drying rack to the washing machine. The second category: the new product line of the traditional drying rack brand enters: with the representative wife , Oulante as the representative, the traditional drying rack brand upgrades intelligent products, the new category adjustment needs a new brand strategic direction, due to the height of the traditional drying rack category Cognition, for the new smart laundry products, it takes a long time and a large capital operation market, and does not form a cognition. The third category: subject to the maturity of other industries, through the brand extension of the new industry, intends to obtain high profits, but the product system is different, the existing channel structure system can not be supported, most of the products require external foundry, short-term development time In the initial stage, follow-up development is to be observed. Such as Jiu Mu , Rong Shida and other cross-border brands. The fourth category: brands that have achieved better development based on the e-commerce level: the brands represented by Mr. Bang and Mrs. Jingui have seized the dividends from the growth of major e-commerce platforms and achieved good growth. At present, from the perspective of overall sales scale and brand influence, China's electric drying rack brand is divided into three echelons. The first echelon is a good wife, no matter from the brand, the channel is called the market leader; the second echelon includes the easy point, air tyrant and other brands, focus on electric washing machine, in the technology accumulation and network layout Subsequently, the third echelon is a large number of small and medium-sized enterprises on the market. The enterprises have a large gap with the enterprises of the first two echelons in terms of competitiveness, reputation, technology and scale. The brand has become the barrier of the electric drying rack brand, and the brand has played a key role in the consumer's choice of similar drying racks. The establishment of the drying rack industry brand often requires long-term investment, construction, management and, therefore, the brand will become a higher threshold for newcomers in the electric drying rack industry. The sales channel is one of the competitive resources of the drying rack enterprise core, and it is also the guarantee for the realization of the product income. Whether the sales channel layout is perfect is the key to whether a drying rack enterprise can win the market. The drying rack industry will form a digital, interconnected and platformized flat operation from the form of “product + service†franchised, monopolized or distributed in the existing offline terminal to the physical channel, e-commerce channel and engineering channel mode. . According to the 2017 Annual Work Summary Meeting of the China Building Decoration and Decoration Materials Association, the current line shows that the e-commerce has shown good growth momentum in other channels. The offline channels of electric washing machines mainly include traditional forms such as building materials market, building materials stores, offline commercial super experience stores, and community hardware stores. The development of traditional brands in these years has benefited from the increase of offline outlets, while focusing on brand building. If the brand is like a good wife and a good point, it will fully promote the construction of each city image store and output a unified brand image to enhance the user experience. As a favorite smart home product for young people, e-commerce has become the first choice for some young people to purchase. The fast on-site installation service solves the last problem of electric washing machine installation , whether in Jingdong or Tmall, electric intelligent class. Sales have shown a good trend, the electric washing machine with an average price of about 1000-2000 has become a hot sale. Among them, the number of praises of Mr. Bang in Jingdong has been close to 20,000, and the number of praises is the first in the whole network. The new integration method represented by “new retail†and offline stores have become a new trend of e-commerce development. At present, Tmall “new retail†access businesses are more and more, and during the days of Guangzhou Jianbo Expo on July 10 On the “new retail†business of the drying industry held by the cat organization, brands such as Haoyi Point and Hangba also clearly proposed to comprehensively promote online and offline integration to improve efficiency and user experience. In the process of promoting electric drying racks, especially the traditional hangers for new market, TV shopping has played a non-negligible role. The TV shopping channel has captured the middle-aged and elderly groups with oriental shopping, good shopping, and home shopping. For the demand of air-conditioning upgrade, TV shopping solves the problem of free replacement of new business for users, and is very popular among users. At present, in the TV shopping channel, “Good Point†and “Mr. Bang†have two large drying brands that firmly occupy the majority of the market. The electric washing machine will eventually replace the traditional hangers as a new home appliance for the balcony, which is more in line with the consumer demand and trend of urban people pursuing fast, fashionable, personalized, humanized and intelligent, while the domestic appliance chain such as Gome and Suning is Seeing the opportunities brought by the new balcony appliance category, they have introduced the brand of washing machine . According to public reports, Good Point and Airbus took the lead in signing a strategic cooperation agreement with KA home appliance channel. Xi'an research visit, in Gome's multiple stores. It is found that brands such as Easy Point are available for sale, and the awareness of the washing machine by the shopping guides is strengthening. In recent years, the country's industrial policy of real estate decoration in various regions, "National Architectural Design Atlas - Interior Decoration Detail Construction" (16J502-4) for the first time to incorporate electric washing machine into the scope of architectural design, in order to promote drying The hanger industry quickly cuts into the engineering channel, and the drying rack products are packaged directly into the engineering channel through the balcony integrated decoration solution. Stainless Steel Mug With Bamboo Shell WUYI YINGYUAN IMP&EXP CO; LTD. , https://www.yingyuandrinkware.com
Since the development of single-function hardware products in the early stage of the industry, China's modern electric washing machine products have become a must-have product for home life with versatility, beautiful design and novel materials. In the early years after the rapid development of the washing machine, the entry threshold of the electric washing machine industry was relatively low, among which the small and medium-sized enterprises accounted for a relatively high level, and the overall development level of the industry was uneven. Because there is no national industry standard, it will lead to the whole. The industry is developing in disorder and cannot move in a healthy direction.