觅跑并购“小鹿悦跑”,下沉二线城市社区场景

Recently, Mirun officially announced the completion of the merger of Xiaolu Yuerun. After the merger, Mirun will work with Xiaolu Yuerun to continue to build the largest community fitness scene in China, and jointly help the national fitness business. Xiaolu Yuerun is a self-service fitness company built by the post-90s team that focuses on couples and parent-child sports. It received millions of angel rounds of financing in November 2017, focusing on the community fitness market in second-tier leisure cities. More than 200 communities have signed contracts with other places.

After the merger, the diversified product forms and coverage scenarios mean that Mirun is no longer just a shared fitness warehouse company, but has gradually become a full-scenario technology fitness company that professionally solves sports problems for community residents. This is the second acquisition of Mirun since the strategic merger of Dhaka Sports in November 2017, and it is also the second acquisition in the field of unmanned fitness. This acquisition marks the entry of Mirun into the Tianjin market and officially sinks into the second-tier city community scene. To start national expansion.

Since the start of market research and focus on R & D products in the 2017 Spring Festival, Mirun has been receiving much attention since the first sports warehouse was officially launched in June 2017. For this merger, Bi Zhen CEO Bi Zhen said, "Mirun has always been committed to the national fitness business and improving the quality of human settlement. In the future, the Chinese fitness market will increase by 70% every year. There are still too many sports needs waiting for us to go. Perfect, with a long way to go. After the merger with Xiaolu Yuerun, we will combine the advantages of both parties to create a diversified product form for different user groups, and at the same time refine the product experience, not only let everyone have a place to "run", It also requires everyone to "run well." Let exercise become a habit, and make running a lifestyle. "

Liu Jilu, the founder of Xiaolu Yuerun, said, "In recent years, people have been increasingly pursuing the quality of life. Xiaolu Yuerun uses fitness as an entry point and is committed to building a community center health center. Based on the concept of the shared fitness warehouse pioneered in the community scene, it coincides with the product core of Xiaolu Yuerun. It can accelerate the formation of a closed loop in creating a healthy life in the community. Seeking and running has always maintained the market's first share, and is the most promising As a unicorn-level enterprise in the industry, we hope to rely on the strategy of seeking to run, continue to continue the product advantages and concepts of Xiaolu Yuerun, and jointly create a smart community to let sports truly enter the lives of residents. "


Reprinted from: Lazy Bear Sports

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