Guide the multi-consumption consumption to grow the bay only to do things related to "fresh"!

In the next five years, the scale of China's children's industrial consumption will increase from the current 1 trillion to 3 trillion, and the children's industry will become increasingly fierce. At the same time, it is increasingly embarrassing that the newly opened children's paradise has made the scene extremely popular through novel amusement projects and preferential activities; this kind of enthusiasm can not stand the test of time - the business is gradually going downhill. This is almost a common problem in many children's parks. How to increase the stickiness of children's paradise and guide children to spend many times is a problem that needs to be considered in the development of children's paradise.

For children, “playing” is a strong demand, children's paradise needs innovative thinking, and the operation of children's paradise needs to be constantly updated, so that visitors can always have a fresh feeling and the life cycle can be extended. How to make children "play" fresh, "play" excitement, make irreplaceable growth full of texture from the beginning, is the most popular reason for the Growth Bay Carnival, "playing fresh" is also the core issue that Growth Bay is always solving. .

Growth Bay tends to enter regional business districts, high-end shopping malls and commercial neighborhoods. In January 2017, the growing Bay Carnival in the south settled in the Wukesong Blue Harbor Shopping Center in Beijing, the first flagship store in the northern region.

Growth Bay Carnival is the highlight of UP1-Growth Bay. It is the first children's music content operator in China. It includes education park, carnival park, education space, situational English, atrium IP park, IP authorized exhibition, IP children's drama. And comprehensive retail children's content operators such as derivatives retailing. UP1 Show is designed to address the pain points of the Chinese park, which is not fresh, low-viscosity and homogenization. With the unique product power of “90-day time-limited theme change”, the company introduces 30 world-class animation IP copyrights and 100 Create a self-created theme content and create the 3.0 era of China Family Fun Park.

At present, there are many children's play brands on the market. The unique “90-day theme change + always fresh” operation mode of Growth Bay has made it stand out from the crowd, which makes it different from different ordinary children's amusement parks. Here, new topics will be replaced every 90 days. New visions, new themes, and new interactions will make children get rid of the boring of ordinary paradise; every day there are interactions, weekly activities, monthly activities, and season carnivals. Constantly innovating and iterating the content, and ultimately forming a unique brand activity with the growth of Bay DNA, becoming non-replicable.

As a new generation of carnival fun park, the Growth Bay Carnival is a full-time parent-child interactive scene experience that enhances the fun of parent-child interaction, allowing parents and children to enhance parent-child relationships in the game and create a family atmosphere. At the same time, the Growth Bay Carnival is meticulously managed, and the details are also refined. For example, in the health and safety that parents pay most attention to, they also have better protective measures to truly take care of the health and safety needs of every child. Full-time mothers can also Gain valuable self-empty time and space.

Mr. Zheng Zhan, the founder of Growth Bay, pointed out that since 2016, the Growth Bay Carnival has accelerated the pace of opening up the country, and the total number of stores is expected to exceed 30 in the next three years. After two months of trial operation, Growth Bay will be officially opened on April 15th. At that time, there will be some eye-catching "new gadgets", and we will continue to pay attention.

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