Source: Government Procurement Network

With the continuous upgrading of the consumer market, the customization of home products for cabinets and wardrobes has already set off a boom in the industry. There are still many companies that not only customize the single category, but also customize the whole house to customize the space. maximize. However, there are still many home furnishing companies that adhere to the standardization and finished product routes. So who will dominate the home industry for the next ten years?

Customization is inconsistent with the standardization industry view

Standardization: "Now, even if high-end customization is becoming more and more fading, in the current price, schedule, and quality cannot be determined, only standardization can solve the ills of home decoration. It is difficult to rely on the gray-based selection of designers. Let consumers feel efficient, transparent, and no dead ends."

Customized school: "Standardization is a history of reversing, the world is shifting from industrialization to respecting humanity, respecting individuality, and standardizing home decoration in exchange for sacrificing user's individual needs. After all, it is the wishful thinking of the company's shabu-shabu nature. With the consumption upgrade, the customer base There must be a higher level of pursuit, and willing to pay for the individual."

The middle school: "In the next ten years, customized home improvement and standardized home improvement will exist for a long time, and gradually merge and develop. Without standardization, customization will not take long-term, without the customization of industrial production, the standardization of components will lose its meaning. Standardized home improvement What needs to be grasped is the current mainstream group, that is, the middle and low-end groups, and customized home improvement is the trend and future of high-end home improvement in the future."

Just need to improve the consumer group to determine the future trend of furniture

In fact, customized homes and standardized homes are aimed at different customer groups. From the current point of view, the standardized home is easy to industrialize scale production, can effectively improve the cost performance, suitable for the first-time home buyers, relying on the volume to make a profit. The customized home is aimed at the high-end customer group, with high customer price and high profit margin.

Who can represent the next decade, mainly depends on whether the mainstream customer group needs more or more improvement.

What is the mainstream of the future? We can make some speculations from the two recent news.

According to a recent survey conducted by HSBC, 70% of young people in China own housing, and 91% of young people plan to buy a house in the next five years, ranking first in the world. In the next 10 years, the demand for improvement of these young people will be considerable.

The other news is about the urbanization rate. According to the statistics of the National Bureau of Statistics, in 2016, the urbanization rate of China's registered population was 41.2%, and the urbanization rate of permanent residents increased by 1.25%, still at a low level. The reason is that the gradual disappearance of China’s demographic dividend and the reform of household registration have not yet been fully carried out. According to previous plans, China's urbanization rate will reach 60% in 2020 and 70% in 2030. Along with this process, it is the most important process of citizenship of migrant workers in the household registration reform, which will release a large number of housing rigid demand.

In the future, the home furnishing industry will be dominated by customization, or it will be standardized, and it is inseparable from consumer groups and related policies. Whether it is standardization or customization, the overall development trend of the home industry is undoubted.

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