With windy leaves and snow falling in the outskirts of Beijing, Beijing’s snow-fellows ushered in the long-awaited new snow season. On the same day, Mi Yuen Genting, Dolimixi and Wanke Songhua Lake held their own first-slip events on the same day last Saturday. Not long ago, Wan Long and Tai Dance also launched a new year's snow season.


For ski internet entrepreneurs, this is undoubtedly the best time for propaganda and the most critical preparation phase. After all, after a year of exploration and testing, this year will usher in a truly cruel market test.


Skiing events take place in the ski resorts to welcome the new snow season


On the first day of November, GOSKI was rarely raised high in a boutique hotel in Sanlitun. At the conference entitled “Strategic Escalation”, a series of cooperation projects were announced: and China Weather Network launched an accurate weather forecast service. , launched the "Fifty Peaks" micro-film project, built a ski park, and cooperated with the public opinion of the US delegation...


According to Lao Gang, founder of GOSKI, the purpose of these actions is to "deepen the C-end product portfolio and provide various services for skiers."


Almost at the same time, Snow Times announced the latest round of Pre-A round of financing from Micro Sports, with a valuation of 30 million yuan. Different from GOSKI, during snow time, this time, with the advantage of micro-race in the field of ticketing, it focused on taking in hardware such as gates and serving the B-side ski resort. According to Zhang Youjia, the founder, only the B-side is open to better serve the C-side.


The same ski group that serves B-side service also announced cooperation with Baidu Demi during the Winter Expo last month.


Another skiing assistant based on ski equipment will continue to deepen this field and expand its business on this basis. "Everyone was exploring this year, starting to optimize this year and focusing more on the initial stage," said founder Wang Xiaoyuan.


After spending the first year of skiing and internet entrepreneurship, entrepreneurs are more aware of their own direction, abandoning unsuccessful businesses or transitioning in time. On the other hand, they are further ploughing their own advantage projects to seize opportunities.


Then analyze the business of each section in detail:


The most stable equipment sales


Regarding how to maintain users, Lai Gang said, "It depends on what services you provide to him." The latest example is the cooperation between GOSKI and China Weather Network. “This is a scarce resource globally.”


With the resources and technology of the China National Weather Service, GOSKI has been able to introduce accurate weather forecast services for 5,000 ski resorts around the world. For example, Liu Hanbo, director of the website of the Public Weather Service Center of the China National Meteorological Administration, the existing technology can be finely tuned to predict different temperatures of 10 meters and 2000 meters above sea level in the same snow field.


At the same time, this technology can also provide snowmaking weather service solutions, such as when to build the first snow, analyze snowmaking effects, etc., in order to reduce the operating costs of the ski resort.


In the current C-side service market, GOSKI with 24 offline cold skis (based on single-board) stores has greater advantages. "Equipment is also a very close link with the user," Lai Gang said. Just before the snow season, GOSKI's first double-board shop opened in Sanlitun.


GOSKI will continue to lay line ski shop


Lai Gang also hopes that the proportion of e-commerce suppliers this year will increase from 15% to 35%. At present, equipment sales are still the most important source of profits for GOSKI.


Also based on the equipment (skiing mainly freestyle skiing) ski assistant, this year did not choose to expand the free zone of its chain ski shop, but eliminated the loss in 15 stores. "The key to this year is to realize cash, not seeking expansion, and seeking profit."


Currently, it has 12 free-standing stores and 2 franchise stores, distributed in about 9 ski resorts, and has nearly 10 international ski equipment brands. Wang Xiaoyuan stated that he is considering increasing the agency rights of some brands, and in the future it may also be able to do its own brand.


Race operation is the direction of force


Although the competition is still difficult to make profit at this stage, it has become the direction of force for these families.


Lai Gang believes that the precipitation of GOSKI in international equipment brands for many years is a big advantage. “We have a natural connection with international sports organizations, brands and their sponsored players. We invite these skaters to be cheaper than others. Also willing to join in."


On the other hand, GOSKI also proved its ability in the operation of the event. This summer, GOSKI created a hot snowboard veneer event in Sanlitun. “These events are generally not available. We have the ability to manage the game and we can go south,” Lai Gang said. In February of next year, GOSKI will work with Beijing Nanshan Ski Resort to organize the third Nanshan Double Plate Freestyle International Open.


But compared to professional competitions, the mass game currently accounts for more. “Professionalism is still just an appreciation. Many people can participate,” Lai Gang said. “We used to be the people in the core circle. We are now spreading out. Everyone is cooperating. The common goal is to make this market bigger.”


More and more experiential skiing activities have also been launched. GOSKI will cooperate with Changbai Mountain Wanda to hold a two-thousand-person event during the first two days of the snow season.


The ski racers and Baidu Demi jointly created their own three-person ski contest, HIGH SNOW, which will start in 2014 and will be held in the ski resorts of the three places this year.


The Aotian Extreme Ski Talents program is another initiative by the ski racers in an entertaining event. The selection of the popular ski talents organized by IDG in conjunction with IDG lasted for four months and eventually selected six players.


Mass-skiing events organized by skiers


However, Wang Xiaoyuan stated that the skiing assistants will not directly touch events. “There are professional companies in the industry that do competitions. Our team has limited energy and we can find cooperation.” On the other hand, he also believes that ski competitions belong to the consumption upgrade sports program. Unlike the traditional project of running and basketball, “If you do well, you have 300-500 people. The threshold for entry is high. The viewing conditions are not good. I paid for the time at the ski resort. The time is precious. If I haven’t watched enough, I’m not going to meet. Look."


Ski training is easy to realize


From the current C-side service perspective, training has become a piece of cake with a strong liquidity.


"I'm really training this business now. I really like it. It's heavy asset, but I think this investment is worth it," Lai Gang said. GOSKI plans to open the first trend sports park in 2017, with emphasis on youth training.


He also explained the cost considerations of GOSKI. "I'm not building in a bustling business district. Generally, I use parks, warehouses, and parks to build sports land. National policies support it. Relatively low costs, I can also rent." local."


On the other hand, Lai Gang also valued the importance of Beijing for the youth ice and snow sports. “There are 800,000 primary and middle school students in Beijing. They must also experience it.”


GOSKI also formed a joint venture with the American ski training brand We are camp, bringing its single-board training camp High Cascade and double-board training camp Windells to China. This company with more than 20 years of history has trained 89,000 young people.


In addition, Lai Gang said that it is necessary to build a ski park in a snowy area such as Dolomites and Peking. This type of ski park will be funded by the ski resort and will be designed, built and maintained by GOSKI. The two parties will jointly develop such training camps and sell advertising spaces. This type of training camp is also positioned in the middle of the advanced and professional level, so as to distinguish it from the snow field for beginners.


Coincidentally, Xueshiwang also plans to build a ski park in the resort. “After establishing a good relationship with the ski resort, we will organize an activity office training camp here to collect training fees and advertising fees to return the funds or make profits,” said Zhang Youjia.


At present, the snow training business has also been carried out until the second year. Zhang Yiwei, the world's snowboarding world champion, is responsible for the training system. Zhang Youjia said, “We started the training camp on Wanlon’s first day of operation. We did a stop last year and we are going to do five stops this year.”



Chinese snowboarders Zhang Yiwei and Zhang Youjia (right)


But this cake is not easy to eat. The Wanke Songhua Lake ski resort had a total of 20,000 person-times in the last snow season. The training income alone reached nearly 10 million yuan, accounting for one-eighth of the total income, and became an important cash flow channel. As the major ski resorts successively hire foreign operating teams and introduce teaching systems, the professional advantages of third-party training will no longer be obvious.


The most intense snow service


The latest entry into the B-end industry chain is Snow Times. After trying for the first time in the past year, the Snow E-Commerce and the Snow Orange App changed its strategy in the snow. After the introduction of micro-games in the field of ticketing, it redefined the development path from the snow ticket.


In order to increase its own bargaining chips, Snow also acquired Haohao Technology, a technology company that specializes in making hardware facilities such as gates and ticket machines as well as ticket management software before this round of financing.


“The vast hardware is leading many domestically and can reach 70,80% of the world-class standards,” Zhang Youjia said. Compared with the international brand gate motor, the price of the vast gate is less than half, which is high cost performance. Before the snow season, the gates had already sold 105 units to seven well-known ski resorts in the country. "It is already the highest market share."


These ski resorts are also located in Beijing, Chongli, Northeast and Xinjiang, "meeting our regional layout," said Zhang Youjia.


Another main hardware in snow is the ticket machine. With this machine, after a user has booked a snow ticket on the Internet, he can take the snow card directly from the ski area, and then brush the gate to enter the venue without going through the paper ticket or redemption code to replace the snow card. .


Secondly, the standardization of Xueka has convinced Zhang Youjia of a better future. Share a card in the ski resort, hotel and restaurant, even in all major ski resorts across the country. “We push a third-party card, such as a 10,000-year card, or a gift card to the ski market. ,"We shop these hardware and hope to standardize the industry. ”


Zhang Youjia selected Chongli as a pilot for this new season and has reached agreements with five local hotels.


In addition to the hardware, Snow also provided the snow ticketing management system and distribution platform to the ski resort. Zhang Youjia hopes to use more products to increase the viscosity of the snow field when it is snowy.


In the above-mentioned areas, Jin Feiying, a supplier of domestic ski resort management software and hardware equipment, is a direct competitor. Its new-generation ski management system can connect with ski resorts and ticketing platforms, reducing the cost of ski resort operations. For C-end users, the new system supports mobile mobile payment, whether it is a deposit refund or a snow card recharge. According to the GOSKI industry observations, Jin Feiying's management software has been applied in 157 ski resorts nationwide, with a market share of nearly 30%.


In addition, the fourth business in the snow is to provide WeChat service to the ski resorts, but Snow is not the only company targeting this business opportunity.


The skiers who completed the Pre-A round of financing in July started to provide Wechat services to the ski resort from last year. In addition, they also set up backstage analysis of online trading data for the ski resort. The business at the B-side is also an important source of income for current skiers.


Zhang Youjia thinks that the WeChat service in snow has its own advantages. “Based on the development of micro-games, our technical strength is not the same and the interfaces we call are different.” In his opinion, these core technologies are beyond the reach of others. At present, the Xinjiang Silk Road International Ski Resort has become a WeChat service target in the snow.


Although the current business model appears to be somewhat "heavy," Zhang Youjia thinks, "This model is more valuable. The services I provide have made the snow park demand for a long period of time. Hardware cycles are short for five years. Long ten. In the year, the snowpark management software is also."


The same great commitment to the B-side market does not emphasize the advantage of the skier. "Because the skier has verified this (B-side market) direction there is still a chance, so there is one more partner," she hoped more people would have Field is interested.


For the new partners in the Internet field, Wu Bin, Chief Strategy Officer of the Ice and Snow Division of China Vanke Group, told Lazy Bear Sports that he “wanted to work with them in a relatively open manner”. In July this year, the Songhua Lake Ski Resort owned by China Vanke and the Qiaoshan North Big Teapot were joined together. In addition, Shi Jinglong, who had just settled in, had a growing ski resort landscape. At present, these three companies have reached cooperation with these ski venture projects in different directions.


Wu Bin introduced this year that Vanke Shi Jinglong should be piloted to become the first Internet ski resort. Therefore, Vanke Shi Jinglong operated the WeChat public number from the ski family, and selected snow during system management such as access control, and the shuttle bus service was negotiating with GOSKI.


However, for the effectiveness of these cooperation, Wu Bin said, "We must observe that these ideas are all very good. Using Internet thinking to solve the problems in the snow field can solve some problems, but at present it is very difficult to fundamentally solve many problems." After all, skiing has always been dominated by offline and online can only solve front-end problems. I also hope to help them go forward."


Wang Xiaoyuan also expressed similar views: “It is very difficult for the Internet to subvert the sports industry, but it can meet users' needs at a certain stage.” In his view, the industry can do many small and beautiful projects, such as making a ski club. On the other hand, he believes that the Internet makes up for the lack of talent in the ski industry. "The Internet has attracted more capable people."


Platforms use cooperation or investment cut-in


The United States Group's public comment, Baidu Demi, Weisai Sports and other platforms have cut into the ski project, this is another new trend.


This is undoubtedly the great potential of skiing as a healthy leisure industry. On October 25, the General Office of the State Council officially issued the Guiding Opinions on Accelerating the Development of Fitness and Leisure Industry (abbreviated as “Article 77”), proposing to formulate an industrial plan for five fitness and leisure projects including ice and snow sports.


The United States Group Public Comments Travel Business Group CMO Yudi revealed that during the last snow season, the public commentary on the US Mission’s turnover was 140 million yuan, and the sales of snow tickets were more than 1.5 million, covering more than 700 ski resorts and the world of ice and snow. But even so, the US group's public comment, Baidu Demi and other platforms still found the GOSKI and the skier respectively, thus entering the stranger industry of skiing faster.


Deeply cultivating sports micro-sports for many years in the sports ticketing industry, in the face of the professional ski sport, it is also necessary to lay out such industry projects as snow.


For the skier and Baidu glutinous rice in hand, Da Ming said, "Whether or in cooperation with Baidu Demi or other, are the layout of each company, are doing more for this industry."


In this B2C distribution business, ski ventures compete against ticketing resources. Generally speaking, these startup projects are difficult to become first-level agents for the ticket sales of the ski resort because of their small size, and they are more likely to become second-tier agents. The platform is competing with its own traffic and user base. Therefore, the ski resort with snow tickets is more proactive, and once the platform side enters the ski industry to master the core resources, it may also leave the middle to run in the future. It is also very likely that the ski resort will choose a platform with more resources.


"If BAT has a lot of resources, we may consider cooperating with them in the future," said Wu Bin, who also said that he is currently negotiating with the mini-game, which is being born at the Tencent Department.


In this regard, Zhang Youjia thinks, “I can give the snowpark hardware and management software. These two are the biggest advantages. This is what the snowpark needs, and everything else can be done.”


Lai Gang said that GOSKI can provide more professional content and services for the public opinion of the U.S. group. The cooperation between the two parties includes snow tickets, ski bus, ski routes at home and abroad, event activities, etc. “I will package some extended services. For example, the two-hour coach hopes his white-sky user experience will be better."


“China is the only growing global ski market, and many markets in the world are stagnating or falling,” said Tim Windells, founder of Windells, at the GOSKI conference.


According to the "China Ski Industry Development Report 2016", by 2022, the number of ski resorts in China will increase from 568 at the end of last year to 1,000, and the annual number of skiers will increase from 15 million this year to 44.79 million.


What is more exciting to the people in the industry is that before the advent of the snow season, the country has successively launched support policies. Following the publication of the No. 77 document by the State Council at the end of last month, the "Ice and Snow Sports Development Plan (2016-2025)" and "National Snow and Ice Facilities Construction Plan (2016-2022)" were published on November 2. The plan proposes that the total size of the ice and snow industry will reach 600 billion yuan by 2020, the total size of the ice and snow industry will reach 1,000 billion yuan by 2025, and the number of people directly participating in the ice and snow sports will exceed 50 million.


Wang Xiaoyuan saw the prospects. "The government supports a large area of ​​coverage. It was very difficult to do youth sports before. Now that the Board of Education has directly mobilized and the base number is large, we are exploring incremental users and turning white users who experience it once or twice into skiing. Lovers become our users."


Love this industry, want to make a change for this industry, this is the starting point for every entrepreneur.


In the face of enticing prospects, Zhang Youjia bluntly said, "This industry has great commercial prospects, but it must be long-term."


Lai Gang is also very confident. “The development of the entire industry is still relatively basic. Therefore, at the junior level, we have the longest time in history and the deepest accumulation under the lines. We are in a good position to get together and provide us with such an opportunity.”


Reprinted Source: Lazy Bear Sports

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