This combination of strength and strength marks the official entry of “Bao Di and Friends” to the international market, and has become an important step for domestic animation education brands to enter the international animation and toys field. Each year, Mattel will only sign a global strategic cooperation with a new brand, and it will be one of the key development series of the company's toy product line. It is worth mentioning that “Bao Di and Friends” is the founder of Mattel. Since the beginning of the year, the first global strategic cooperation of Chinese animation IP. "Bao Di and friends" and Mattel are strong, and the cooperation is expected to bring considerable profits in the next few years.

"Bao Di and Friends" & "Fei Xue" Global Authorization Strategic Cooperation Conference

Ms. Luo Baowen, CEO and Founder of Century Creative (left), and Peter Broegger, Managing Director, Asia Pacific, Mattel

Ms. Luo Baowen, CEO and founder of Century Creative, and Peter Broegger, Managing Director of Mattel Asia Pacific, expressed their excitement and excitement at this conference. This cooperation marks the first time that the Chinese animation and education brand “Bao Di and Friends” will embark on the international market, and it is also a bold and revolutionary attempt of “Meitai Company” in the global toy market. Mattel and Century Creative bring a win-win situation.

"Bao Di and Friends" originated from a non-profit public welfare project ten years ago. It conveys positive energy through vivid comics and helps children's moral education develop. Until the establishment of Century Creative Company in 2012, the “Bao Di and Friends” brand came into being. Through educational and fun games and animation, it inspired children's creative thinking and innovative ability to help children establish positive values ​​and become a child. Love, parents trust, expert recognition and recommendation of high quality animation education brand. It also promoted this cooperation because of the shared vision of “Bao Di and Friends” and Mattel. The two parties work together to encourage children to pursue their dreams and future while developing their unlimited potential.

"Bao Di and Friends" & "Fei Xue" Global Authorization Strategic Cooperation Conference

Ms. Luo Baowen

Ms. Luo Baowen said: It is really what we dream of when we can cooperate with “Maitai Company”. “Meitai Company” is not only the world’s largest toy company, but also a conscience enterprise centered on children’s learning and development. Children's all-round growth and physical and mental health efforts. “Bao Di and Friends” and “Meitai Company” embrace the common belief, aiming to encourage each child to find the goal of life, cultivate endless potential and actively pursue dreams. I have benefited a lot from the cooperation process in the past year. I am also deeply touched by the belief that “Mayai Company” is brave in innovation and perfection. “Maitai Company” maintains the highest level of gene, positioning and interpretation of the brand, and is definitely the best partner of “Bao Di and Friends”. I feel that "Meitai" and the founder I have the same serious attention and enthusiasm for the brand. I am convinced that this cooperation is only the beginning of mileage. I am also confident that the toys we jointly develop will be popular among children all over the world and bring the greatest influence. Ms. Luo Baowen also hopes to spread the excellent traditional virtues of China to all parts of the world through this cooperation and promote the globalization of China's animation education brand.

Mattel's Peter Broegger talked about why he would cooperate with "Bao Di and his friends". "The philosophy of Mattel is 'Inspiring the wonder of childhood', which is related to "Bao Di and friends" The development concept coincides. Mattel attaches great importance to the expansion of the Chinese market. The reason why it chooses to cooperate with “Bao Di and Friends” among many children's education brands is because this brand is different from other Chinese animation IPs. Development is based on the core of education and entertainment, and in the production of high-quality content, the rich educational elements are integrated into it. No matter from the production team or design ideas, Century Creative has a strong international development and extension. The global strategic structure and vision. We are very fortunate to find a partner in China that is so highly consistent with our company's development philosophy. This is the perfect match. We believe that our professional vision, "Bao Di and friends" will have unlimited future. Development potential, for which our company is well prepared, Los Angeles headquarters and New York, Canada, Hong Kong, Shanghai and The Shenzhen branch also supports and deploys “Bao Di and Friends”. We believe that “Bao Di and Friends” will become a flagship brand in the “Fisher-Price” Fisher series in the future. ”

"Bao Di and Friends" & "Fei Xue" Global Authorization Strategic Cooperation Conference

"Bao Di and Friends" cooperation with Mattel has undoubtedly become a new breakthrough point in the Chinese local animation industry. China is no longer just a world factory. China can also build an international quality brand and shine on the international stage.

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