On the 20th anniversary of the birth of Pokemon, Nintendo’s high-profile mobile game Pokemon GO was finally released. "Pokemon GO" has no need to be re-emerged in the world. This game developed by Nintendo, Pokémon and Niantic has already made the concept of LBS (geographic-based service) and light AR games deeper. Human heart. Niantic, which was involved in the development of Pokemon GO, previously developed Ingress, which has 12 million downloads and a strong user stickiness, and is largely endorsed by novices. "Ingress" has more than one million active players in about 4,000 communities around the world. Players from different camps need to move in the real world to occupy their own buildings and occupy buildings marked as "spots". Ingress | Image source: Niantic Niantic became famous. After Pokemon GO is hot, there are endless games that want to make a fuss about maps and LBS, but most of these games are difficult to jump out of the aura of Ingress. The blue-green camp and the coiled ground, these "Ingress" game settings have once become the label of LBS and light AR games. As a loyal player of Ingress, Zhang Ran wants to make a breakthrough in the gameplay and lead the team to develop the Urban Margin. The player is the center of the map All map locations in Ingress are officially delineated, which leads to the problem that the strength of different camps is not equal. In "Ingress", Zhang Ran is a green army. He is at a disadvantage in Chongqing. Many players in the same camp have "abandoned the pit" because of the suppression of the enemy camp. Zhang Ran said to Black Box. "It is helpful to divide the player group into two, which helps the cooperation of players in different regions, but it is easy to appear in a certain area, and the Matthew effect of the dominant camp is easy to occur." In order to solve this problem, the map of "City of the City" is divided into a hexagonal unit with a diameter of 500 meters centered on the individual player. This is called a "land block". Unlike the division of the blue and green camps of Ingress, in the City Margin, each player can create his own camp. If the player's hexagon is not occupied by the guild, the player can create a guild and occupy. City Margin | Image Source: City Margin "Urban Margin" introduces the gameplay of brush monster upgrade. Players can build troops, and these soldiers can attack (grab the land) and explore (brush monster upgrade). The plot will provide players with a variety of resources, as the level increases, players can lead more troops and create more advanced units to expand the larger sphere of influence. This is the classic 4X system of real-time strategy battle games such as "Clash of Clans": exploration, expansion, development, and conquest. Zhang Ran told Hei.com that the original idea of ​​Urban Margin was "strong socialization." “Ingress†inspired us that a game can be combined online and offline. In this kind of game, the player does not rely on what to equip to win the respect of others, and the test is more offline. Activity organization and planning ability." "City margin" players can build their own camp, so that students, neighbors, colleagues can be absorbed. Zhang Ran mentioned the interaction between online and offline interactions. He once bought cold drinks on the street, and met seven or eight young people who were so drunk. They talked excitedly and embraced enthusiastically. Zhang Ran could not understand. They are deaf and use sign language. "At that moment, I even felt that I was disabled." But online, in the game, they enjoy the same communication skills as a healthy person. City Margin | Image Source: City Margin "There are more and more things that can be played on the Internet. The game seems to have become the sunset industry. The last one is madly swayed by the feelings and habits of the old users. But we still believe that there is another possibility for the game. It is The most interesting and simple way of communication between people, we want to connect people in this way." Live and then profit When playing "Ingress", Zhang Ran noticed the problem of the game in the profit model. Currently, Ingress has several in-game purchases, but it's almost useless for a single player, and there's almost no one in the game. Of course, "Ingress" also has revenue under the cable. For example, the French insurance company AXA cooperated with Ingress to launch a defensive shield prop AXA Shield, which has become a 20,000 stores worldwide. In the game's "spot", the player can get the AXA shield when he invades the stronghold. "Ingress" also launched similar title props with companies such as Mitsubishi UFJ Financial Group and Softbank. AXA Shield | Image source: Ingress Zhang Ran believes that the introduction of the "urban margin" of the upgrade of the brush monster and the real-time strategy battle has more room for the exploration of the profit model. The team is enriching the game's prop system, and in the future it may work with merchants to brush out heavyweight monsters for hot spots. For Zhang Ran and many other game developers of the same type, in-game purchases are still the most secure profit concept. Players of real-time strategy battle games such as "Clash of Clans" will spend real money in exchange for resources, build their power and importance in the game, and a small amount of in-game purchases can also be aggregated into huge income. Like all indie games in China, Urban Margin is also under investment pressure. Zhang Ran began to form a technical team from the end of 2015. It was formally established at the beginning of the year and the team currently has 6 people. The start-up funds of the team are Zhang Ran’s savings and loans. “The monthly loan interest is very anxious to get angry. I can’t use other emotions to fool others.†However, the popularity of "Pokemon GO" and the popularity of the AR game concept made everyone understand that "letting players out of the house" is feasible, which makes Zhang Ran once again firmly believe. At present, "City Margin" is inviting players to conduct internal testing, and plans to go online in September and gradually update and improve. The Zhang Ran team is negotiating with a number of game publishers and is actively trying to launch overseas. The team's angel round financing is underway.
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