"Responsible for the world's beauty." The Lonely Planet Traveller World Summit Forum held on the afternoon of September 2th in the B2 grand ballroom of the Marriott Hotel Beijing’s Haihang Tower. The forum was hosted by Lonely Planet Traveller, Lonely Planet magazine's simplified Chinese version. It attracted representatives from more than 20 provincial and municipal tourism bureaus. Lonely Planet Traveller is the chief editor and CEO of 8 national magazines. More than 120 people attended the tour.


The Lonely Planet publication has more than 40 years of brand history and is hailed as a “traveling Bible” by travelers on a global scale. Since the publication of "Lonely Planet" magazine, there have been 14 distributions in the world including China, Taiwan, South Korea, Thailand, the Philippines, India, Singapore, Dubai, the United Kingdom, France, Germany, Spain, Brazil, and Argentina. Founded in 2012, Lonely Planet’s Chinese version has quickly grown into one of China’s premier travel journals, continuing Lonely Planet Traveller’s industry status as “travelling Bible”.


In recent years, the Chinese tourism market has been booming and China has become a world-renowned travel destination. Taking this opportunity, Lonely Planet magazine held a simplified Chinese version of this forum, and invited representatives from various fields of tourism-related industries to speak at the same stage to discuss global traveler expectations and information needs for Chinese tourism; to share Chinese tourism cities and tourism The successful case of how to go out of the product further enhances the foreign travelers' interest and concern for various travel destinations in China.


It is reported that the forum's organizer "Lonely Planet" magazine simplified Chinese version chief · editor: Ms. Lin Bin made a detailed description of the "Lonely Planet" of the media strategy. These include innovations in traditional media, smart travel in the Internet age, and changes in content and marketing in the simplified Chinese version of Lonely Planet in the face of young readers, as well as the release of digital products in the simplified Chinese version of Lonely Planet. She said: "Compared with the traditional media, new media have shown great advantages in the process of dissemination. In the era of the rise of such a new media, the status of traditional paper media has been a huge impact. The paper media will Whether it coexists with new media or gradually disappears as new media continues to develop, it will depend on what kind of coping methods traditional paper media adopts. Compared to the gorgeous debut of emerging media, traditional media are collecting, editing, producing, and distributing. In the big process of business operation, the professionalization and industry standards of each link are already very mature.These abundant specialization resources are not available in most emerging media, and their large and sophisticated professional talents chain is also new media can not be short-term. In contrast, the specialization of traditional media is one of the valuable advantages.

In addition, media competition, 'content is king', high-quality content is the advantage of most traditional media. After years of experience in each type of traditional media, media content must be disseminated through a very rigorous review process. Compared with the characteristics of grassroots, populace, bleaching, and entertainment in new media content, the vast majority of fine content in the media content market is still from the hands of traditional media, and the related excellent human resources are also mostly in the traditional media. In office, this is incomparable to general online media. If traditional media can express more new ideas and ideas on 'interaction', I believe that traditional paper media will open up more new paths in the future. ”


Since the official start of the forum, it has quickly reached a climax. The interaction between the speakers and the participating guests has kept the forum in a cheerful and relaxed atmosphere. The speeches made by the representatives on stage not only made an accurate analysis of the Chinese tourism market, but also made a detailed summary and assessment of the current status of the global tourism industry, and made assumptions and prospects for the future development of the tourism industry. The guests present at the audience also raised various problems in the current problems and developments in the tourism industry, as well as the development of future tourism routes and content. The forum continued until the end of the evening at 7 o'clock, with a delay of nearly two hours.


In addition, Lonely Planet Traveller representatives including the organizers were also invited on September 4th and 5th to participate in the theme “World Tourism City: Market and Cooperation” organized by WTCF (World Tourism Cities Federation) 2014. Beijing Xiangshan Tourism Summit. The conference will carry out extensive and in-depth exchanges and discussions on a series of issues such as improving the quality of tourism services, developing new tourism products, and solving the problems facing the tourism cities.


WTCF (World Tourism City Federation): It is a non-profit international non-governmental organization initiated by Beijing to join hands with many world-famous tourist cities such as Berlin and Los Angeles, as well as tourism-related institutions. With the core concept of "Better City Living for Travel", the World Federation of Tourist Cities is committed to promoting exchanges and cooperation among member cities and member institutions, and enhancing the attraction and brand image of tourist cities as international tourist destinations. The coordinated economic and social development of tourism cities. In the two years since the establishment of the Federation, the number of member cities from the initial establishment of 58 cities and institutions has increased to the current 134 member units, of which 88 are urban members and 46 are institutional members.

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