Children's furniture enters the promotion season, sales merchants do not sell cheap and sell safely

There are also ten days of "June 1" Children's Day. Recently, I went to the home store. The reporter found that the promotion of children's furniture is obviously more, and unlike other home products promotions, children's furniture is mostly "safe and environmentally friendly" as a promotional highlight. There are very few merchants who simply fight price wars by means of discounts and price reductions.

The children's furniture in the store has been "replaced"

In August last year, China’s first mandatory national standard for children’s furniture, General Technical Conditions for Children’s Furniture, was officially launched. Among them, for the furniture used by children aged 3-14, an independent national standard that distinguishes adult furniture has been established, which stipulates children’s furniture. Terms and definitions, safety requirements, warning signs, instructions for use, etc.

Nowadays, the national standard has been implemented for nearly a year. The reporter observed the children's furniture in several major home stores. Basically, all children's furniture products have undergone product replacement. For example, several children's furniture that the reporter saw, and vent holes in the wardrobe. Some bed corners and cabinet corners have been rounded from right angles; when touching several children's furniture, they have not found that they may inadvertently hurt the child's tip. Some desks and small gaps on the bed are less than 6mm or more than 12mm, and will not be stuck. Child's finger.

“The stores will screen the children's furniture brands that have settled in, and select well-known brands to enter the market. Therefore, the national standard of children's furniture is relatively in place. In some big markets, there will still be unqualified children's furniture. The new national standard for children's furniture is compared and purchased." A person in charge of Yuexing Home told reporters.

Although the children's furniture entering the promotion season is getting closer to the "June 1" Children's Day, although it is not a gold promotion time, it is definitely a good opportunity to engage in promotional activities. Now, there are more children's furniture promotions in the store, and some brands are preparing for the next week.

"Because parents are most concerned about the health of their children, the purchase of children's furniture, environmental safety is their first consideration. Therefore, children's furniture selling points are often not prices, but environmentally safe products." A children's furniture brand staff told reporters, so Most brands focus on promoting the environmental performance of their products.

In addition to environmental performance, another element that attracts parents to purchase is the storage function of children's furniture. At present, many brands on the market have launched a series of furniture for small-sized consumers, such as beds that can store goods, dual-use cabinets that can hold books and clothes. These furnitures have super storage capacity and are very popular among parents. . In addition, children's furniture with a large size is also very popular, because this type of furniture can be used for a long time, can adapt to the child's age, and is another important criterion for parents to choose furniture for their children.

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