When the “de-freezing” trend was first seen in the home market in 2013, the introduction of the new “National Five Articles” seemed to bring a little “chill” to the furniture market. Recently, the three major events of the furniture industry - the 29th International (Dongguan) Furniture Fair, the 31st China (Guangzhou) International Furniture Fair, and the 28th Shenzhen International Furniture Fair were opened in turn, and international and domestic mainstream furniture companies have successively opened. Exhibitors, then, what kind of information will the three major events of the furniture industry convey to us? What is the market for the furniture market in 2013, and what new changes are there in the new year?

Highlights for the first time to open custom furniture exhibition area

The 29th International (Dongguan) Furniture Fair opened its first custom-made exhibition area in Hall 1 which is known as the “cradle of export enterprises” to provide professional services for the rapidly expanding custom market. Yu Xuhui, deputy secretary-general of the Furniture Club, said that in recent years, with the continuous maturity of the furniture market, more and more brands have joined the wave of customized personalized furniture to meet the individual needs of consumers, especially the post-80s consumer groups. To this end, the first custom-made exhibition area of ​​the furniture exhibition complied with the development trend of the industry.

Guan Yongkang, executive vice president of the Shenzhen Furniture Industry Association, said that the entire Hong Kong furniture market is basically custom furniture. Custom furniture must be the future development trend of the furniture industry in the Mainland, in order to meet the needs of low- and middle-income people in the living environment, which is also the leading idea of ​​the development of small and medium-sized units in the mainland real estate market.

Although custom furniture has been in the country for more than ten years, it still belongs to the emerging industry. In 1995, China's custom furniture began to take off. At the beginning, only the sliding doors were made. With the further development of the market, the industry entered the era of custom furniture represented by the overall wardrobe. At present, custom furniture has accounted for about 10% of the entire furniture market, and its development potential is huge.

Li Xiuxiu, vice president of SouFun Holding Home Group, clearly pointed out in the "2013 Real Estate Market Trend Report" that customization is the future development trend. If you have not yet engaged in customization, it is expected to speed up the pace. In the process of developing custom furniture, the traditional furniture industry has many advantages in brand, channel and production. It must be innovative design with the times to bring more personalized and suitable furniture products to consumers.

Highlight 2 Establish an independent children and youth furniture exhibition area

For the first time, the 31st China (Guangzhou) International Furniture Fair set up an independent children's and youth furniture exhibition area and a new Chinese-style (Chinese-style decoration renderings) and mahogany furniture (a mahogany furniture decoration renderings) exhibition area.

With the continuous improvement of the living environment, children's furniture (children's furniture decoration renderings) has increasingly become the focus of everyone's attention. With the continuous deepening of the furniture market segmentation, the development of children's furniture is also heating up year by year. Children's furniture with beautiful colors, diverse sizes, rich functions, great flexibility and beneficial to developing children's intelligence and imagination will be more people. Favor. The “growth”, “practicality” and “environmentality” as the design and development trend of children's furniture will be recognized by more and more people in the industry, and will be paid more and more attention by parents.

According to industry insiders, the establishment of an independent children's and youth furniture exhibition area indicates that the design and development trend of children's furniture is getting more and more attention from the industry and parents. The introduction of children's furniture standards will be able to prevent the inferior children's furniture from entering the market to a large extent, and can also eliminate unqualified furniture factories and further regulate the entire children's furniture market.

Established an independent new Chinese-style, mahogany furniture exhibition area

In the 29th International Famous Furniture Exhibition, the well-known Chinese mahogany furniture brands such as Youlian, Guoshou and Huaying are not absent, and there are also new Zhejiang New Year, Mingtang, Elm King, Shanghai Yizunxuan and so on. The brand constitutes the largest Chinese furniture brand cluster in the current domestic professional furniture exhibition.

Chinese furniture is counter-attacking, Chinese traditional culture is warming up, and new Chinese and mahogany furniture are getting more and more attention. The new Chinese mahogany furniture is a new interpretation of Chinese traditional culture in the classical (classical decoration renderings) furniture. She is not a simple retro, nor a stack of Chinese elements. She adapts to the modern lifestyle and pays attention to traditional culture, modern aesthetics, etc. I found myself and my place.

Wang Yulin, general manager of CITIC Furniture Tianjin, said that the current consumption of the furniture market is becoming younger and younger is becoming the mainstream of consumption. These young, purchasing people like to have a unique style and personalized products, so the combination of modern elements, ergonomic comfort and stylish Chinese furniture is in line with their taste. Hu Yeguo, chairman of Nanyang Hu, said that all aspects of improving demand are changing, and solid wood furniture is just the need of the people of the future.

Highlights three prices to go "close to the people" route

The high price of brand furniture has always discouraged ordinary consumers. At the 29th International Furniture Fair, some furniture companies began to take the “people-friendly” route, hoping to win a bigger market with low prices.

Huang Minli, Chairman of the Board of Directors of Man Wah Holdings, told the reporter that in order to seize this opportunity, the brand has developed a series of high-performance "Technology Cloth" products. This product looks like artificial leather, but it is actually made of special cloth. The price of a set of such sofas is less than 6,000 yuan, and the whole set of sofas produced by Minhua in the past is more than 10,000 yuan.

According to industry analysts, many domestic brand home products are currently priced high, which is difficult for ordinary consumers to bear. Under the circumstances of sluggish export sales and the regulation of the domestic property market, adopting a pro-people strategy to fight for the just-needed market is in fact a rational return of the domestic self-reflection and product pricing of the inherent model.

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