Compared with other export trades, printing foreign trade can also be roughly summarized as the following process: overseas printing buyers-intermediate platforms-printing processing service providers-(foreign trade companies)-Chinese customs-logistics companies-foreign customs-final customers. Oversea customer Such as publishing houses, intermediate buyers, multinational groups, and other users who need printed products. Take IKEA as an example. IKEA is one of the world's largest printing customers. In 2006 alone, IKEA will print 173 million product catalogs and 650 million other publications. The booklet is distributed in 34 countries around the world. With the rapid development of China's printing industry, product quality, management, and service standards are comparable to those in overseas markets such as Europe and the United States. However, they are extremely competitive in terms of cost and price. So, for domestic printing companies, how to get the favor of overseas customers? Intermediate platform As far as the Pearl River Delta is concerned, many printing companies use Hong Kong as an order-taking center, and they are only responsible for production and processing, forming a "front shop and factory behind" development model, while the Hong Kong order-taking center has the language advantage and undertakes printing Rich experience in foreign orders. However, for the vast majority of printing companies in the Mainland, to win the favor of overseas customers, there are still a series of challenges. The biggest challenge is not a process issue or a management issue, but due to language barriers and cultural differences. Cause communication difficulties. As a printing company, there are two ways to undertake foreign orders: First, directly face overseas customers. The premise is to have a foreign trade team. They must understand both foreign trade and printing. They must also be proficient in foreign languages, familiar with overseas culture, and have the ability to develop overseas markets. Unfortunately, for most companies, they are currently facing a shortage of senior printing talent, and it is even more difficult to have a foreign trade team. Secondly, undertaking external orders through an intermediate platform (such as PRINTBESTBUY). The division of labor has become more and more a trend of economic development, and the emergence of intermediate platforms is precisely the performance and result of the division of labor. Bestin has a wide range of purchaser channels in North America. In addition to having a customer service center in the United States to provide professional services to overseas high-quality buyers, it also has its Asia-Pacific headquarters in Shanghai and offices in Beijing, Guangzhou, Shenzhen and other places. In order to become a bridge connecting high-quality overseas buyers and domestic excellent printing service providers, assist both parties to communicate and communicate, and reach a long-term cooperative relationship. With an intermediate platform, printing companies can concentrate on improving product quality, while the intermediate platform uses its buyer channels and foreign trade experience to provide related supporting services. Printing Processing Service Provider In the article "Uncovering the Mystery of Printed Foreign Orders", it was mentioned that foreign print buyers have strict requirements on quality and extremely strict standards and requirements on the selection of printing service providers. Therefore, printing companies only have to practice their internal skills, improve management level and product quality, and complete the certification of relevant international standards ... And these are only the premises for accepting external orders. After the actual production of external orders, there will be several aspects involved The details, through these details, can continuously improve the overall production management level and strength of the enterprise. Foreign trade companies This is mainly for printing and processing service providers who do not have the right to apply for export or have export experience. After the printed products are ready, they can be responsible for inspection and quarantine, export declaration, contact with logistics companies, collection of goods, export tax rebate and other links through foreign trade companies. Of course, the premise is to take part of their profits as compensation. China customs Regardless of whether the printing company is responsible for export declarations itself or foreign trade companies, all products must be declared to the customs after inspection and quarantine, which is called "customs declaration". Logistics company The international transportation of goods is an important part of foreign trade. It determines whether the customer can receive the goods safely and securely. International freight needs to be commissioned by a special freight company, so many things are beyond the printer's control. Therefore, this is also a link that is prone to problems in printing foreign trade. For printed products, due to the long-term impact of temperature, humidity, pressure, etc. during transportation, in order to ensure that the printed products are safely and safely delivered to customers, printing service providers need to simulate and test various transportation environments in advance to select the appropriate Consumables and materials, and need to fully consider all aspects of transportation. Foreign customs After the printed matter arrives at the foreign customs, it has to go through customs clearance and other procedures before it can reach the customer. final customer It may be a direct buyer such as the aforementioned publisher, or an indirect buyer who purchases through a print buyer. The export process of printed products is about the same as other foreign trade exports. Inkjet Machine Accessories
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