Commander-in-chief Yang Hai: Change from scratch

General Manager of the General Manager, Yang Hai

Faith is shaped at the beginning

Before joining the home improvement industry, Mr. Yang sold building materials products in Jiuxing Building Materials City. He relied on excellent product quality and rich products to create a good start in Jiuxing Building Materials City. At that time, the building materials products were selected by the customers themselves. For this reason, after the transition to the home improvement industry, they understood the needs and psychology of consumers.

Xianghe Furniture City official website recommended search reading: Xianghe furniture home decoration

At the beginning of the command of the commander, the team had only seven or eight people when they first met. Mr. Yang asked: "What are you most worried about?" In the face of the uncertain market prospects, the commanding staff who have not yet had a popular reputation are saying “performance”. However, for the "performance", Yang did not agree. General Yang said: "On the contrary, I told everyone at the time that performance is the least worrying. I am worried about how to do if there are customers who come to me. If there are customers, we must do well, then we are not afraid of anything. The establishment of the commander was built around such a state of mind. At the beginning of the first year and the second year, especially in the first year and the second year, there was no customer service, which was due to the fact that in the short period of establishment, In the industry, no matter from output to company size, it far exceeds many companies in the industry. In fact, the secret is very simple, that is, to do things seriously, carefully, and responsible. We were holding this idea, down-to-earth, step by step. To this day."

It is because of this belief that many of the customers who came to the commander's decoration have exceeded their original expectations. The commander has only a few million performances in the first year, and now tens of millions of achievements. To this day, the commander still insists on “making customers worry-free, assured, comfortable, customer satisfaction, and employee satisfaction”.

Traditional challenger changes start from scratch

At the time of the establishment of the commander, the company only operated around two purposes, one is the customer and the other is the employee. Nowadays, in this unfamiliar home improvement industry, he challenges the tradition and starts from scratch. He wants to make every employee of the commander build his own worth. He invested a large sum of money to ask the management company to plan and train the company to improve the work enthusiasm and work efficiency of the employees. In this process, cultivate the team spirit of employees, let employees establish a correct outlook on life and values, plan their own lives, change their every move, and make a statement. "Did you make a result today?" Listening to General Yang said that the commanding staff will continue to reflect on this day without interruption, and there is a result-oriented way of doing things. When I was at the desk of the company's employees, I did find that there was a conspicuous note on every employee's computer that looked down. "Are you doing the result today?" The resultism will not only let the employees The work efficiency is greatly improved, and it helps the company to achieve high quality and high output.

For the company's grassroots workers, Mr. Yang still refuses to relax. Generally speaking, the grassroots construction employees of Shanghai Decoration Company are generally outsourced employees. This is an open secret in the industry. This means that workers are highly mobile and their quality is generally low. This is also a problem that has been plaguing the home improvement industry. The basic worker is the image of the company's façade, to shape the company's face to the customer.

It is necessary to improve the quality of all aspects of these employees. Therefore, Yang has set up a separate hydropower engineering company to regularly train grassroots workers. This move opened a major change in the home improvement industry training mechanism. General Yang said: "At present, the plumbers obviously feel different from other companies. We teach him not only industrial norms, but even the most basic ones will teach them. For example, what is the first greeting of a worker calling? Workers go to the customer's house to knock on the door, knock a few times, how is it? How do you go to work every day, everybody keeps training for you, people are constantly supervising you, people are constantly guiding you, and the workers themselves feel it. Can help him improve in all aspects. He has no loss, the income is still there, but also makes him feel different from others, let them sincerely produce a sense of pride. The home improvement industry is still not very standardized at this moment. But it is impossible to continue this way. Sooner or later, it will be standardized. It depends on how our operators demand it. Our responsibility in these years is great."

As a challenger to the traditional rules, he started from scratch and practiced his own responsibility vows.

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