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The design of commodity packaging should be considered from the perspectives of saving materials, reducing costs, reducing transportation expenses, improving loading and unloading capabilities, and reducing the area of ​​storage; it should be consistent with the reduction of packaging materials, the rationalization of packaging waste disposal, and the use of renewable or repeatable products. The requirements for recycling of packaging materials; through the improvement of the structure of packaging products, the volume of products should be reduced, and the amount of packaging materials should be reduced; the structure of commodity packaging should be light, thin, short and small, simplifying packaging as much as possible.
The choice of packaging materials. The selection of packaging materials should implement the "4R" principle. Specifically, the packaging materials should be able to be recycled, recycled, and reused. The use of new materials or materials must be modified to increase the strength of the packaging materials, so that the packaging materials can be lightweight and thin.
4 Commodity Packaging and Humanistic Care for Consumers The corporate ethic embodied in the corporate social ethic encompasses the thought of valuing people and respecting people, emphasizing respect for people as the basis for business activities, and putting people first. Enterprises must not only meet the material needs of consumers, but also pay attention to the ideological and spiritual needs of the people behind material treatment, and must reflect the humanistic care for consumers. In accordance with the requirements of the principle of humanity, various business activities of the company must be centered on meeting the needs of consumers. The principle of “customer first†must be followed. All economic activities of the company must focus on how to better meet the needs of consumers. . The packaging strategy of enterprises must fully reflect the needs of consumers. The design of commodity packaging and the development and production of packaging products must be based on the tastes of consumers and the psychology and habits of consumers; Packaging strategy to better meet consumer needs. Its specific requirements are:
a. The company must understand the consumer's needs for the packaging of goods, according to the characteristics of the needs of consumers, continue to carry out commodity packaging innovation, development, design of product packaging in line with consumer needs, to correctly use the packaging strategy to meet consumer packaging demand;
b. Commodity packaging should protect the personal safety of goods and consumers. In the packaging of goods should be marked on the safety of goods handling, storage, opening, use, maintenance, etc., there must be noticeable safety warnings and instructions for use;
c. Pay attention to the suitability and reliability of commodity packaging. The packaging should protect the contents of goods from external environmental factors and be designed to facilitate handling, storage, opening, use, and maintenance. The size and size of the product packaging should be suitable for the average consumption rate of the consumer, and in particular, it should be ensured that the contents of the packaging can be consumed normally during the product's warranty period to avoid wastage;
d. Commodity packaging should meet the consumer's aesthetic taste and emotional consumer demand, and strengthen the beautification of commodity packaging. With the improvement of consumption level and the change of consumer attitudes, consumers’ aesthetic interest and emotional consumption demands are increasing day by day. When they purchase goods, they not only need material enjoyment, but also get sensory pleasure and psychological satisfaction. Therefore, enterprises must strengthen the beautification of commodity packaging, in the form of new beauty, novel and unique patterns, simple and pleasing words, eye-catching and pleasant colors, giving consumers a strong visual stimulation, so that they have a psychological aesthetic enjoyment To meet its aesthetic taste and emotional consumption needs;
e. Commodity packaging should reflect the design idea of ​​pleasantness, in order to meet consumers' requirements for convenience, smartness and comfort of commodity packaging. Under the buyer’s market conditions, the choice of consumers is increasing and people’s consumption behavior has become more rational and critical. Therefore, commodity packaging should not be confined to its beautification and decoration functions, but should also consider more consumers' more essential requirements for commodity packaging. The design idea of ​​pleasantness is to embody the people-oriented design concept in the packaging design of goods, consider the consumers from the consumer's point of view, and fully consider whether the designed product packaging is convenient to use, whether it is smart and portable, and whether it is compatible with the environment and other factors. ;
f. Commodity packaging should meet the consumer's pursuit of high-grade cultural consumer demand and achieve product packaging style innovation. With the continuous improvement of consumers' aesthetic level and cultural accomplishment, when consumers purchase goods, they not only consider the economic durability of the goods, but also pay more attention to the cultural quality of consumption in order to meet the psychological needs. Therefore, the use of cultural heritage, from China's long history of ethnic culture and colorful modern culture to extract the essence, highlighting the brand's cultural taste, the formation of a cultural style of product packaging, with a distinct cultural color to give the product a unique personality, enhance product Cultural quality, to meet consumer cultural consumption needs, this is an important issue in the use of corporate packaging strategies. (End of the article)
Commodity packaging should be compatible with the value and grade of the product itself. The value of the commodity's value depends on the value of the commodity itself and the value of the packaging. In general, the value of the commodity should account for the largest proportion of the value of the commodity. This may be value for money. Enterprises must establish a correct concept of commodity packaging - commodity packaging can only accurately reflect the value of the goods, but will not increase the value of the commodity; commodity packaging can increase the value of the commodity body, excessive and exaggerated packaging will greatly increase the cost of packaging. When enterprises use packaging strategies, they must consider the proportion of the cost of commodity packaging in the total cost of goods. It is generally believed that the cost of commodity packaging should not exceed 15% to 20% of the total cost of the product. Otherwise, if the packaging cost accounts for more than 30% of the total cost, it is overpackaging.