Talk about the real modernization of packaging

Because of the development of modernization, when human relations are increasingly strengthened, when we directly face the serious destruction of the natural ecological environment caused by the industrial revolution, and the resulting series of adverse effects on human survival and sustainable development When problems arise, a sacred sense of mission and sense of responsibility for maintaining the ecological balance of the earth and ensuring the survival and sustainable development of mankind are bound to fall on our shoulders. Therefore, we have a common awareness of global village awareness. This kind of consciousness first emphasizes the principle that all things in the universe are in harmony. This principle calls for the peaceful coexistence of man and nature and calls for the scientific use and rational development of nature by mankind, so as to ensure the successful implementation of the sustainable development strategy of humankind and nature. In essence, it is the awareness of maintaining the ecological balance of the earth. The revival of this ideology challenged and tortured the slogan of the so-called human conquest of nature since the social revolution of mankind and demanded a reorientation of the relationship between mankind and nature, thus presenting a historic turning point in the modernization of human society since the industrial revolution. Revolutionary requirements. It is also in the context of this ideological drive that the packaging of energy-consuming industries, beginning with the requirements of the era of environmental protection and the growing popularity of human common culture, began its revolution, that is, the true modernization of packaging, using the world’s The current argument is also the so-called post-modernization reform. Under the background of this transformation, there has been an internationalization of ecological packaging and national packaging (or national culture packaging) that combines social effects and economic effects, namely, different nationalities, different countries and different regions, and different cultural consumers. The concept of international cultural packaging (or international packaging), which can be accepted from the package contents to the packaging forms, was born. The emergence of eco-conscious ecological packaging concepts on packaging and the emergence of international cultural packaging that meets the design principles of human common cultural psychology can be said to be the fundamental manifestation of packaging from traditional modern to truly modern, marking the real packaging The arrival of modernization. As everyone knows, packaging is synchronized with the emergence of humans. Of course, early human packaging is different from modern packaging, especially in the era of commodity economy, because in the development of human society, packaging is an independent complex system that gradually develops as human society continues to grow and develop. , is a historical development process. This development process can be roughly divided into three different phases. That is, the primitive stage of packaging, the original packaging, the era of strict packaging, namely, the continuous development and improvement of traditional packaging and traditional packaging, modern packaging. These three different stages also constitute the entire development process of packaging since its inception. . Therefore, to understand the packaging, we must understand the origin, development and growth of packaging.

However, we know that the birth of the packaging concept emerged with the advent of commodity economy. It is the original and comprehensive planning of the product packaging. In layman's terms, it is based on the purpose and requirements for the packaging of a certain product, and a complete and reasonable design scheme for the use of materials, shapes, structures and packaging and decoration is set up for it. Modern packaging is the result of continuous development and improvement on the above basis. What is modern packaging? More specifically, it is the new development of functions and technologies that are based on traditional packaging, protection, beautification, promotional product packaging, and packaging technology. However, this kind of packaging can only be said to be a pure functional packaging in a certain sense. It has not transferred the focus of packaging from traditional functional forms to the broader fields of eco-environmental protection and cultural patterns. In other words, it is just a package for the product. This kind of packaging has won the favor of modern people due to its mature technology and perfect functionality. However, it is not difficult for us to find that this kind of packaging brings benefits to people on the one hand, but also because of its energy-conserving industrial characteristics and the lack of awareness of environmental protection in the industry, to the survival and sustainable development of humanity as a whole. The balanced development of the natural ecological environment has brought immeasurable consequences and has become one of the culprits in human survival and development issues and natural ecological environmental problems. At the same time, because of this packaging, it has not been able to keep up with human cultural development in its cultural patterns. The pace is even more backward. This contradictory status puts forward new requirements for the development of packaging. Packaging must be truly modern to meet the sustainable development of society. From the author's point of view, the fundamental difference between modern packaging and traditional packaging is that it breaks through the limitations of the traditional functionality of traditional packaging and rises to the height of the combination of packaging and environmental protection, and it is in the human society, economy and culture. With the trend of increasing globalization, it has become more and more internationalized with the frequent exchanges, cooperation, and the emergence of human and social common cultures in the global economy and culture.

The modernization of packaging is a new development from content form to ideology based on traditional packaging, which is different from traditional packaging. Modernization of this packaging requires that the packaging design be scientific and rational. That is to say, the perfect combination of the economic benefits and social benefits of packaging is required, that is, the combination of functional packaging and ecological packaging and international cultural packaging that meets the design principles of human common cultural psychological characteristics. In other words, the true modernization of packaging is based on the traditional packaging and ecological packaging as the fundamental ecological packaging and social consumer psychology culture as the fundamental cultural packaging. This is the inevitable result of the continuous development and improvement of packaging itself, and also the need for the survival and development of human society.

As a supporting industry, packaging is also an energy-consuming industry. Its industrial characteristics determine the first principle of packaging: science and reason. Under this fundamental principle, packaging not only requires a perfect combination of design technology and aesthetics, and thus achieves the functional purpose of product packaging and therefore brings good economic benefits, but also requires the perfect combination of economic and social benefits of packaging. The so-called economic benefits here are the economical rationality of the production of the packaging itself and the economic benefits that the product can be promoted by the manufacturer; the so-called social benefits, that is, the various effects that the packaging brings on human survival and development of its natural ecological environment. The requirement of a perfect combination of the two is not only to require the economic rationality of the packaging itself and the certain economic benefits brought by the manufacturer's promotional products, but also to eliminate or reduce the package's energy consumption to human survival and sustainable development. The negative impact.

The true modernization of packaging not only emphasizes the importance of its packaging design and maintenance of human survival and sustainable development and the balanced development of the natural ecological environment, but also requires the packaging of packaging design and the full integration of environmental protection functions; Because of the increasing globalization of the human society, the internationalization process is increasingly deepening and expanding, especially the establishment of human common culture based on multi-ethnic, multi-national, and multi-regional development. This has further expanded the real package. After the connotation of modernization, the packaging culture as one of the most important representations of human social culture is required to be internationally shared in its cultural patterns. That is, it is required to establish an international cultural package based on human common cultural psychology. I call this international cultural packaging international cultural packaging or international packaging, which is another aspect of the true connotation of packaging. We know that packaging, as a product of human socialization, is a historical development process. First of all, in their cultural patterns, they have different characteristics because of differences in the cultures and beliefs of different nations, countries, and regions. Because of this, when people in the industry make product packaging designs for product manufacturers of different nationalities, countries or regions, they will determine the packaging design of their products according to the cultural and psychological characteristics of their nationality, country, or region. The packaging design in its cultural form, to meet the cultural and psychological characteristics of consumer groups, to achieve the purpose of achieving its economic benefits. This is the traditional national performance of packaging in culture. I call it national packaging or national cultural packaging.

However, with the increasing globalization of the human society and the intensification of the internationalization process, especially the increasingly popularization and deepening of economic and cultural exchanges and cooperation among different ethnic groups and countries or regions, they are based on a single national culture. Nationalized traditional packaging has gradually been unable to adapt to the current state of globalization. Therefore, it is required that product packaging not only has a national packaging that can cater to the psychology of the consumers of this nation, country, and region, but also requires a different perspective. The emergence of outsourced packaging depends on the specific cultural and psychological characteristics of the nation, country or region. This kind of social development will inevitably require industry professionals to determine the specific packaging design of their products based on the cultural and psychological characteristics of the people, country, or region where the products are sold, when designing products for packaging. Only based on the country or region where the manufacturer of the product is located, or the cultural and psychological characteristics of the people in the country or region in which the product is produced, it is designed. Thus, the packaging design in its cultural patterns, to meet the cultural and psychological characteristics of local consumer groups, to promote the sale of goods, to achieve its purpose of economic benefits. Of course, this is a kind of international packaging for sale on the production side, but in essence, it still can only be considered as a national packaging depending on the specific ethnic groups. However, with the further expansion and deepening of the global economic and cultural integration trend, the level of human culture development has not only stayed on the level of mutual independence and mutual cooperation between a single national culture. With the increasing globalization, there has been a qualitative leap in human culture. A kind of human commonality culture based on multi-ethnic, multi-national and multi-regional development is possible. With the increasing globalization of human society, especially the initial formation of global economic integration and the links between different cultures. With the strengthening and closeness of each other, the common humanity culture based on multi-ethnic, multi-national and multi-regions has begun to emerge and has taken shape. The emergence of this new phenomenon of human social culture not only raises new requirements for the development of the entire society, but also greatly promotes the new development of the entire packaging culture, making the international sharing characteristics of packaging in its cultural patterns. It may be necessary and necessary. Therefore, it requires the emergence of an international cultural packaging based on the psychology of human common culture. This packaging is based on the psychological characteristics of human commons and is designed to serve consumers from different ethnic groups, countries, and regions.

As two aspects of truly modern packaging, ecological packaging and international cultural packaging are integrated with their traditional functional packaging components and are inseparable. As a perfect packaging of a product, it is not only required to realize its traditional pure functional packaging, but also must fully consider the ecological effects and comprehensive cultural aesthetic psychology it brings. In other words, a truly perfect package should be a product of a scientific combination of functional packaging and reasonable environmental protection and a perfect combination of social and cultural psychology. Therefore, the real modern packaging is essentially the unity of its traditional packaging function with modern environmental awareness and international cultural aesthetic psychology. This is where the essence of modern packaging differs from the traditional packaging that pursues a purely packaging function. The most fundamental aspect of packaging modernization is also reflected in this, namely the birth of the concept of eco-packaging and cultural packaging internationalization. The emergence of the two concepts symbolizes the arrival of a truly modern era for the entire packaging industry.

It can be said that the ecological packaging that combines the social and economic benefits perfectly and the human-based cultural characteristics and the common cultural psychological characteristics as the creative foundation serve the consumer groups serving different nationalities, countries, regions, and cultures. The emergence of the concept of international cultural packaging is not only an inevitable requirement for the development of human social modernization, but also an inevitable result of the genuine modernization of packaging. It is a sign that packaging has moved from tradition to true modernity. At the same time, it is also a correct response to a series of human survival and sustainable development and unbalanced development of the natural ecological environment.

Wang Kejun

Reprinted from: Hexun Blog