Editor's note: Since the outbreak of the financial crisis in 2008, the furniture export market has continued to be sluggish. The EU has recently passed the “Wood and Wood Products Regulations and New Environmental Design Directives” to further improve the export of wood products to China and make the original export market Adding to the snow. At the same time, the domestic demand market has been increasingly ruined by real estate regulation since 2011. Under the difficulties of internal and external affairs, Beijing and other places have successively introduced “trade-in” for furniture consumption, trying to promote the industry's recovery through stimulus policies.

When the entire industrial chain is in a cold winter, why is the annual Shenzhen furniture exhibition soaring? When the small and medium-sized dealers lose money, why is the performance of listed companies soaring? The domestic demand market is unprecedentedly difficult. Why have the industry leaders who have been in the sea for many years come to sail? With these questions, the reporter recently interviewed industry chain listed companies, industry associations and a number of manufacturers and distributors to find out.

This year's Shenzhen International Furniture and Jewelry Fair is more lively than in previous years, which is greatly out of the expectations of Qiu Decheng.

Qiu Decheng's participation status is the deputy general manager of Guangxi Kuandian Furniture Group Co., Ltd. He told the Securities Times reporter: "My biggest doubt in the past few days is that the popularity of this year's furniture fair is not optimistic. Actually, it’s so prosperous, dealers all over the country are coming, and it’s estimated that they can’t sit still.”

Yesterday, the reporter came to the Shenzhen Convention and Exhibition Center where the exhibition was held. At 4 or 5 o'clock in the afternoon, it was close to the end of the daily exhibition. However, the front of the convention center is still busy, the ticket office is lined up, and the entrance and exhibition halls are bustling. Shenzhen Furniture Association staff told reporters: "The more the market is worse, the more participants in large-scale furniture exhibitions, the more emphasis on promotion platforms and opportunities in the market downturn."

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