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The way in which small flexible packaging conveys content has also been improved. Marketers are looking for innovative, differentiated packaging from other similar sources, according to industry insiders. A small bag is not enough - it requires a unique opening system that shows the different characteristics of the product.
Flexpaq's Swift Open wrap pouch features a pre-scoring that allows easy tearing of the composite layer. Its Easy Open easy-open pouch has a die-cut tear strip on the side to create a slotted mouthpiece that facilitates product flow. Peel Soft consists of a peelable composite layer and is ideal for thicker samples such as paper towels or thick mud that must be extracted. Flexpaq's new Treatmentpaq gives a simple function of the small package bag, which allows consumers to activate the product to be used, such as the mask, the company introduced. Consumers need to squeeze the contents of a hose into a storage container with a receptacle, which is currently in the test market.
Insiders pointed out that when manufacturers of personal/home care products compare traditional small bags and die-cut packaging, they are more willing to choose die-cut, even if there is price difference. Die-cut packaging works well for emphasizing the composition of the contents, for example, on a sample of a cucumber formula, by a cucumber slice pattern to confirm the sample. (International Personal Care Product Manufacturers)
Glenroy Inc., a specialist in flexible packaging films, has enhanced its ability to provide photorealistic films for use in making small flexible packaging. "Customers, especially those in the cosmetics and personal care products market, demand very high quality printing and reliable services on a reliable and economical substrate," said the company's official. The quality of the printing is critical. The company recently purchased a 10-color flexographic printer to help customers improve their visibility on the surface of small flexible packaging.