On the left, Ms. Joyce, the founder of VELD'S brand, introduced three new XIMUP products, right for VELD'S Asian training experience Charles

Recently, Veld's held a new media launch conference at Maison Boulud in Beijing. At the event, Ms. Joyce Musy, the founder of the brand, introduced the three products of the newly launched “XIM·UP Family” by Veld's (XIM·UPNECTAR), XIM·UPCREAM (苇Chiba Plant Essence Smoothing and Smoothing Cream) and XIM·UPMOUTH.

Veld's, a well-known French natural skin care brand, officially landed in China in February 2012 and has exclusive cooperation with SEPHORA. Following the first two products launched in February - AGEKILLER and PUREPULP, and FATALBEAUTY, which was launched in June, is the FATALBEAUTY (Jizhi Brightening Essence) , EYEMAGIC (苇芝晶莹美美修修眼霜), FLASHREPAIR (苇芝植物精精修修修乳液), from October, you can buy in 116 Sephora SEPHORA stores in 38 cities in China Veld's three new products from the "XIM•UP Family": XIM•UPNECTAR (Anthraquinone Botanical Essence Smoothing Honeydew), XIM•UPCREAM (Antrodia Plant Essence Smoothing and Fine Cream) and XIM• UPMOUTH (Anthrax Plant Essence Firming Lips and Softening Gel).

The founder, Ms. Joyce Musy, was a model in the early days. When she was a model, JoyceMusy dreamed of creating an “excellent” skin care product, and it would have a beautiful effect and confidence for women. Her experience in the field of medicine and cosmetic surgery, as well as her experience working with many internationally renowned physicians and researchers, has given her a deep understanding of the skin mechanism. In order to realize the expectations of all women for beauty, she gave a targeted and innovative answer. In 2003, when she discovered that some South African plants had incredible repairing power, she knew that her beautiful dreams were about to be realized.

In 2004, at the beginning of Ms. Joyce Musy's creation of the brand, she named the brand “VELD'S” in South Africa's natural grasslands. With the help of many scientists and experts, she extracted scientifically validated botanical ingredients from the rich flora of South Africa. These ingredients have not been used in the beauty science field before, but the research and development of the best beauty experts in France. The effect is further optimized. Ms. JoyceMusy's beautiful dream is to make every woman: to maintain or restore the skin, skin tone and luster of the skin as young as possible, to restore the original beauty of the skin.

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