Segmentation of domestic and foreign sales in a step-by-step manner Wu Qingchao, General Manager of Zhida Furniture Manufacturing Co., Ltd. Brand is a system engineering foundation, it is not difficult to do after sale.
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[Reporter]: Hello, Mr. Wu, Guangzhou Exhibition first invites you to introduce the products brought by this exhibition.
[Wu Qingchao]: In this exhibition, we mainly focus on export products, which are specially developed for the Middle East market this year. You can see that our booths are dominated by the Middle Eastern desert color, and the overall atmosphere is spectacular, stylish and atmospheric.
[Reporter]: What is the current ratio of domestic and foreign sales?
[Wu Qingchao]: At present, export sales account for half.
[Reporter]: Many people say that the situation at home and abroad is not very good this year. Will there be such a feeling?
[Wu Qingchao]: Domestic sales are not good, and export is also affected by many factors, but we are still actively facing it. On the export, we took the initiative to invest more in the development of the export market. At this exhibition, we will fully export in a targeted manner, hoping to help the export market. Wu Qingchao, General Manager of Furniture Manufacturing Co., Ltd. " alt="General Manager of Zhida Furniture Manufacturing Co., Ltd. Wu Qingchao" src="http://i.bosscdn.com/blog/4f/39/ce/e03ef6f.jpg" data-cke- Saved-src="http://i.bosscdn.com/blog/4f/39/ce/e03ef6f.jpg">
In the domestic sales, we have designed a number of unique, individualized and targeted products in response to the current shrinking overall consumer market. We hope that our products can meet the needs of places with high design and quality requirements, such as model houses, clubs and villas. In my opinion, in fact, the overall capacity of domestic real estate is still quite large. We will do a good job at the beginning, and we will do it later.
[Wu Qingchao]: In this exhibition, we mainly focus on export products, which are specially developed for the Middle East market this year. You can see that our booths are dominated by the Middle Eastern desert color, and the overall atmosphere is spectacular, stylish and atmospheric.
[Reporter]: What is the current ratio of domestic and foreign sales?
[Wu Qingchao]: At present, export sales account for half.
[Reporter]: Many people say that the situation at home and abroad is not very good this year. Will there be such a feeling?
[Wu Qingchao]: Domestic sales are not good, and export is also affected by many factors, but we are still actively facing it. On the export, we took the initiative to invest more in the development of the export market. At this exhibition, we will fully export in a targeted manner, hoping to help the export market.
In the domestic sales, we have designed a number of unique, individualized and targeted products in response to the current shrinking overall consumer market. We hope that our products can meet the needs of places with high design and quality requirements, such as model houses, clubs and villas. In my opinion, in fact, the overall capacity of domestic real estate is still quite large. We will do a good job at the beginning, and we will do it later.
[Wu Qingchao]: In this exhibition, we mainly focus on export products, which are specially developed for the Middle East market this year. You can see that our booths are dominated by the Middle Eastern desert color, and the overall atmosphere is spectacular, stylish and atmospheric.
[Reporter]: What is the current ratio of domestic and foreign sales?
[Wu Qingchao]: At present, export sales account for half.
[Reporter]: Many people say that the situation at home and abroad is not very good this year. Will there be such a feeling?
[Wu Qingchao]: Domestic sales are not good, and export is also affected by many factors, but we are still actively facing it. On the export, we took the initiative to invest more in the development of the export market. At this exhibition, we will fully export in a targeted manner, hoping to help the export market.
In the domestic sales, we have designed a number of unique, individualized and targeted products in response to the current shrinking overall consumer market. We hope that our products can meet the needs of places with high design and quality requirements, such as model houses, clubs and villas. In my opinion, in fact, the overall capacity of domestic real estate is still quite large. We will do a good job at the beginning, and we will do it later.
[Reporter]: Nowadays, enterprises are paying more and more attention to brand building. What do you think of this aspect?
[Wu Qingchao]: We have always attached great importance to brand building. To do it well, I think, first of all, to find the right position; second, to complete the entire system. Today's brand building is not as good as it used to be, with a good product or a good concept. Now with a good positioning, we must have good products, good supply system, good planning, good business team, etc. This includes the company's integrity and ability to cope with the crisis, so the brand is a system. Engineering, to complete the entire system.
[Reporter]: So what about after sales?
[Wu Qingchao]: I think pre-sales planning is more important than after-sales. If you do some basic work, especially the delivery and quality, these two pieces are strictly controlled, in fact, it is easy to do after sale. For customers, after-sales problems are more concentrated in the transportation process.
[Reporter]: Is your company's transportation done to logistics? Is there any control?
[Wu Qingchao]: Handed over to logistics, so this piece is not something we can grasp. Like board wood or products, the packaging should be very good. If the packaging is good, there is no problem with the chartered car. If you send a single order, you have to transfer a few times. Zhida has a history of more than 20 years. Our boss has always emphasized pragmatism and integrity. I also believe that these two points are the capital for our company to survive for a long time.
[Reporter]: Ok, thank you for accepting our interview.