Inverted bottle at a glance

The timely launch of the ClearRx system was conceived by the designer Deborah Adler. She was born in a family of doctors and her packaging design received a fine art design award from the Visual Arts Institute in New York. Adler is now a senior designer at Milton Glaser.

She told the PD that her passion for creativity comes from the fact that small bottles of drugs are often misused. The bottle is labeled as a standard amber bottle. Adler said she thinks the tag can be redesigned to make the above information clear. When designing the layout of the label, using the logical sequence of the information as the primary criterion can result in a significant improvement in the label. Eventually she designed a vertical inverted shape for the bottle.

The new ClearRx label is wrapped around the front and back sides of a transparent, tapered, red PETG bottle. Its head ensures that the drug stays stable while it is stored in the kit. It also has a continuous thread cap that prevents children from opening. In the arc at the top of the bottle, marked with large, prominent letters is the drug name and the dose standard for the drug. Reading down the front of the label is what the company calls the "Target Guest" name, drug name and duplicate dosage form, as well as the health regimen in clear, concise language.

The following are arranged in descending order of quantity and product expiration date, additive quantity, doctor name, delivery date, bar code, manufacturer name, and drug code number. Finally, at the bottom of the bottle are the pharmacy's phone number and prescription number and the red Target bullseye logo, company name, and address that people are familiar with.

If you put all this information on the front of the label, you can make room on the back of the label to mark notes and suggestions, including drug descriptions and other features. The design method of adding information on three sides of the label facilitates the insertion of a separate card. This card can reproduce a large number of patient information and the introduction of the drug's general use methods, possible side effects of the drug, and the patient's use of less than one dose. Remedy - This summary text is usually made as a booklet or on one side of a regular vial. Warning icons on the back label have also been redesigned.

Designers believe that the label can be redesigned so that the above information is clear at a glance. When designing the layout of the label, the logic sequence of the information is the primary criterion, and the label can be greatly improved.

For liquid drugs, the front and rear conical bottles are side-metered and designed by Klaus Rosburg of Sonic Design Solutions. Rosburg considers the design of the ClearRx bottle as an aesthetically pleasing, natural, and ergonomic addition to the Adler labeling system.

The other component is a color-coded plastic ring, with six gradient colors designed for each family member who uses their own prescription drugs and is buckled at the bottom of the bottle. Each family member can have his or her own logo color ring to easily identify their own bottle in multiple prescription drugs.

Designed for most prescription drugs, this bottle comes in three sizes - 17.5, 30, and 60g - and has 24-, 28-, and 38-mm diameters.

Target and its agencies declined to provide detailed instructions for packaging. However, PD knows from other sources that the bottles were extruded/blow molded by Kerr Group, which is also responsible for the production of two-piece foams for Tri-Seal (a division of Tekni-Plex). Polyethylene liner CR and CT covers.

Source: Packaging Expo