Liquor is good, but liquor packaging is very knowledgeable.

Wine culture is an important part of the Chinese national diet culture. With the development of human economy, people's preference for wine is no longer the wine itself, but more of a deeper meaning brought about by the wine culture. Therefore, more and more attention has been paid to wine packaging, and the cultural connotation and value embodied in wine packaging are increasingly important in wine culture.

In packaging design, color is not only an important element of the packaging style, but also a design language used by designers. China's liquor packaging is usually dominated by red and yellow. The red color is festive, in line with the Chinese traditional aesthetic concept; the yellow color is a symbol of nobility, and the ancient yellow color is also a symbol of power and status. With the progress of society and the innovation of people’s aesthetic concepts, the use of color tends to be diversified. For example, the "cooked wine" packaging, the clever use of white and brown, makes the overall art sense is strong; "Yanghe wine" is to break the "old tradition" of the red and yellow color in the past, using the master blue tone highlights the product's personality.

Taking into account the complexity of packaging costs and manufacturing processes, the materials used today are mainly cardboard, but depending on the level of consumer groups, the cardboard used is also different. For example, the middle and low-end liquor packaging in the market mainly uses white cardboard and coated paper, while the high-end liquor mainly consists of gold cardboard and matte gold cardboard. With the continuous improvement of production technology, new packaging materials, such as high-molecular compounds such as polystyrene, have also appeared in liquor packaging. In order to be able to stand out in the fierce competition, many liquor companies use wood, metal, and even precious metals such as gold and silver in their packaging to demonstrate the high quality and luxury of their products.

The internal structure of liquor packaging can be divided into three parts: wine bottles, bases, and wine boxes. In order to highlight the meaning of the word “courtesy,” companies often add packaging decoration to express high-end and luxury products. For example, attach a layer of noble yellow silk on the base of the product, or attach some related gifts in the box. The value of the gift is even higher than that of white wine. The appearance of incidental gifts not only increases the volume of the wine box, but also exceeds the normal ratio of the wine box and the wine bottle. It also intangibly raises the price of the product and misleads consumers. At the same time, the modern Chinese liquor market has the phenomenon that the internal structure of the packaging is too complex and too many layers, resulting in a serious waste of resources.

Undoubtedly, the liquor market in China will continue to develop, and the corresponding packaging design will also shift to style and taste, and will create new styles and products with a sense of modernity through low cost. As Zhang Yanyuan of the Chinese people "intentionally writes first," it is reflected in the cultural and personal aspects of liquor packaging that through the combination of history and brand, a packaging system that combines the values ​​of culture and liquor has emerged, disintegrating the low-end liquor through gorgeousness. The packaging has achieved the goal of selling high prices, returning it to culture, branding and quality shaping. The corresponding Western red wines are mostly unpackaged, and more than 90% of them are “naked bottles.” This requires a more rigorous design on the bottle type, which is a direct expression of brand value and culture. Liquor packaging tends to be simplified in the future, with a focus on design and brand style on the bottle type, more eco-friendly packaging materials, and excessive packaging will be removed. Enterprises will pay more attention to marketability and meet the needs of users, no longer Instead of talking about things, but there will be more accurate positioning system feedback market demand. I predict that in the next 10 years, liquor packaging design is likely to enter the bare bottle era. This is not only in line with international standards, it may also be the extent to which China will pursue it tomorrow.

And for the entire packaging market, diarrhea - excessive packaging and imitation, plagiarism, and copycat in the design, will gradually fade out as time progresses. Because the former arises from the bubble of the liquor market and the high price; the lack of understanding of the brand culture by the designer, the lack of arrangement and innovation of design elements, and the lack of a deep understanding of the market and consumer psychology Simply copy existing resources and blindly pursue the artistic effect and beauty of packaging. The product created under this premise is, to a greater extent, only a work of art, focusing only on the aesthetic value of the product and ignoring its practicality.

As for imitation and copycat, although it is impossible to completely eliminate it, it is entirely possible that it will be eliminated by the market to form a decreasing trend and that people can tolerate it. In short, the market problems are solved by the market.

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