Packaging design graphic design

The graphic design of packaging and decoration can be divided into the following categories from the content: product image; logo image; consumer image; metaphorical image; font change image; application description image; auxiliary decoration image.

First, the main points of graphic design

Pay attention to the accurate informational graphics as the language of design, and pay attention to clarifying the words. The main characteristics of the owner must be maintained in the process, and the details of the key parts must be taken care of. Otherwise, the difference is 100%. For example, apples, tomatoes, oranges, etc. are similar in size, but in reality they are very different. This means that they have to deal with their own different characteristics.
The characteristic of an image is often more vivid in comparison with its similar image in the spring. Therefore, grasping characteristics in comparison is an effective method.

Pay attention to the distinctive and unique visual experience The packaging and decoration in modern sales is actually a kind of small advertisement design. It is necessary not only to pay attention to the specific information of the content, but also to have a distinctive and unique visual image.
The so-called uniqueness is not simply or complicated. Simple may be unique or plain; complex may be novel or old. To be concise and changeable, complex and not cumbersome; simple and vivid, rich, complex and simple, perfect. To be new and unique, full of personality.

Pay attention to the limitations and adaptability of the relevant graphics to convey certain ideas, and pay attention to the different customs of different regions, countries, and nations. At the same time, we must also pay attention to the consumption targets of different genders and ages.

Second, the form of graphic design changes

Graphics can be divided into concrete, abstract and decorative graphics.

1. Concrete graphic photography: Photography images can truly express the product image, with rich color layers, and are widely used in packaging. In addition to realism, photographic graphics can also use a variety of special processes to create a variety of graphic effects.

Realistic drawing graphics: Photography cannot replace painting. The so-called writing of painting is not purely objective and realistic. Otherwise, it is not necessary to paint. Subjective choices must be made on the object to be expressed according to performance requirements, so that the image is more simple and perfect than the actual object.

Inductive Simplified Graphics: This refers to the generalization process based on realistic writing. Summarize features and simplify levels to make objects more concise and clear. In terms of expression methods, changes in points, lines, and surfaces can produce a variety of performance effects.

Exaggerating changes in graphics: This is a change process based on inductive simplification. That is not only summarized, but also emphasizing distortion, so that the performance object achieves a lively, humorous artistic effect.
2, abstract graphics

An abstract graphic refers to a graphic with no direct meaning and an indirect connection, formed by a point change, a line change, and a face change. Abstract graphics have a wide range of performance, and have a great potential for the performance of the packaging picture. Although abstract graphs have no direct meaning, they can also convey certain information. It is important to push this design. As mentioned earlier in the concept of joint ideas, abstract graphics can also guide the associative feelings of the viewer.

3, decorative graphics

The use of decorative graphics for packaging and decorating is also extensive, including the borrowing of traditional decorative patterns. Design should pay attention to not abusing decorative patterns, and should be used in conjunction with the content, characteristics, and grades of the contents.

In addition to conventional printing, graphics can also be applied to mold processing techniques. Of course, this depends on the cost of the packaging and the performance requirements of the contents.
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The color on the packaging is the factor that affects the most active visual, so the color design of the packaging is very important. The overall feeling of determining whether the total color package color is gorgeous or simple is all depending on the total color of the package color.
The total color tone is directly reflected on a basic color attribute of hue, lightness, and purity. Such as Ming tune, dark high, fresh tune, gray tune, cold tune, emphasis, weak tune, soft training, hard tune, readjustment and so on.

Apart from the hue, lightness and purity of the area factor, the size of the color area is an important factor that directly affects the hue. Color matching first considers the arrangement of large-area colors, and large-area colors have long-distance visual effects in packaging displays. In addition, when the contrast between the two colors is too strong, the area of ​​one of the colors can be enlarged or reduced without changing the hue, purity, and brightness, and the adjustment can be performed.

Visibility is the clarity of the color hierarchy. Good visibility is very important in visual communication design such as packaging and advertising. On the one hand, viewing the degree of eye color itself, on the other hand, we must look at the contrast between colors. The principle and method are also introduced in detail in the advertising design. Reference can be made to its contents for the color design of packaging and decorating.

It is emphasized that the color accent color is the key color in the total color tone, and is the color used in combination with the area factor and the visibility. It is generally required that the brightness and the degree of constitution are higher than the surrounding colors, and the area should be smaller than the surrounding colors, otherwise the emphasis cannot be achieved.

Interval color separation refers to the use of another color, such as spacing or sharing, between adjacent and strongly contrasting colors, which can enhance coordination and reduce contrast. The interval color itself is mainly neutral black, white, grey, gold, and silver. If a colored interval is used, it is required that the interval color and the separated color have large differences in hue, lightness, and purity.

Gradient color gradient is a gradual change of color, hue, lightness, purity can be used for gradient changes. Gradient color has a harmonious and rich color effect, and is used more in the color processing of packaging.

The contrast color contrast color is different from the emphasis color, which is the color with the similar area and the hue contrast, this kind of color has a strong visual effect, and thus has advertising.

Symbolism This is a conceptual use that does not directly imitate the color characteristics of the contents, but also serves as a conceptual application based on the common understanding of the consumers. Mainly used for the performance of certain spiritual attributes of a product or the performance of a certain brand of ideas. Such as the packaging of Chinese cigarettes choose to symbolize the color of the Chinese nation - red.

Logo color The logo color mentioned here is not the color of the trademark, but the color used to distinguish the packaging of different kinds or similar products of different varieties. For example, different colors are used to distinguish the packaging colors of different components of the same brand of household chemicals. In processing, the area, shape and position should be changed.

Auxiliary Color This is the opposite color to the accent color, and is an auxiliary color method for adjusting the total color tone or accent color to enhance the tone level and obtain a rich color effect. In the design process, we must be careful not to distract our guests and not blindly abuse them.

Source: PACK.CN