Modern Aesthetic Ideas and Modern Design (I)

Modern design is not only a concentrated reflection of the taste of modern people's aesthetic concepts, but also through the art design, it is also constantly improving and influencing people's aesthetic concepts and aesthetic needs. Therefore, in order to improve the artistic quality and aesthetic connotation of providing design, we must understand and grasp the development and changes of modern aesthetic concepts and aesthetic consciousness.

The so-called aesthetic concept refers to the basic understanding and view of beauty formed in a certain period, social groups and regional environment, and the aesthetic consciousness, aesthetic interest, aesthetic psychological characteristics and so on. The aesthetic concept is the same as Other conceptions of society, influenced by the level of social production development, and at the same time it has an effect on the overall ideology of the society. How, from the perspective of the history of art development, the differences in aesthetic concepts in different periods have formed different aesthetic styles and specific art forms at different times.

In modern society, the wave of informatization and globalization has been surging. It has affected all aspects of social life. In the wake of this wave, people’s aesthetic ideas have also undergone drastic changes. Under the influence of postmodern philosophical thoughts, the contemporary design concept has undergone great changes. While emphasizing artistic and aesthetic connotations, postmodern design pays more attention to the relationship with life. The concept of traditional art has been subverted and broken here. For example, in terms of the form and content of art, in the eyes of post-modern artists, there is no distinction between the content and form of art. Form itself is content, and content is in form. Therefore, to explore and study the artistic features of modern design, we must have a macro understanding and grasp of modern aesthetic concepts. In summary, the concept of modern judgment is mainly reflected in the following aspects:

Abstraction

The abstract problem in art has always been a problem that artists and estheticians have studied. From the perspective of the history of art development, reproduction and performance are always the two basic methods of artistic production and creation. Reproducing attention is concrete, that is, the concrete depiction and presentation of the things to be represented. It focuses on the concrete and detailed presentation of the things to be represented. The performance is based on the main characteristics of the display of things, that is, the "traditional expression" of traditional Chinese art. In the modern aesthetic consciousness, great attention is paid to the abstract style of expression. This aspect is determined by modern science and technology. Intensive large-scale production determines that products must be easy to produce, but cannot be excessively or excessively decorated. Therefore, products must be based on concise and abstract geometric shapes. On the other hand, it comes from people's consciousness and concept, that is, the generality of the people formed in the modern society and the aesthetic characteristics of the people.

Abstractism means to extract the analysis, reasoning, separation, selection, simplicity, and use of geometry from the natural and sensory experiences. In previous centuries, paintings always reflected the objective world in some way. The twentieth-century abstraction got rid of the stereotypical old customs. Natural phenomena play a negligible role in their composition. A natural scene is only a geometric pattern, patterns, lines, angles, and chaotic color systems in their paintings. The abstract artist removes the non-critical details from the selection of creative material from the natural scenery, drawing the essence from the irregular nature and daily visual experience. Their imaginative power and creativity are concentrated in painting techniques and patterns, shapes, structures, and colors. For example, the design of many new products emphasizes this feature.

Simplicity

Simplicity or simplicity is also linked to the abstract style. The simplicity is mainly the smoothness of the lines, the bright colors, and the simple and clear decoration. For example, Coca-Cola's trademark is changed from cumbersome to simple and bright. Simplicity is reflected in the design, which is the unity of the form and content of the product or design, that is, the organic combination of function and aesthetics. In the traditional design concept, the aesthetic form and the actual use of the product are out of touch. The product is first considered for practical functions and then decorated. This makes products and aesthetics irrelevant, of course, will not cause people's beauty.

Strong impact

The strong shock is the shock and excitement of the human emotion and the soul in the aesthetics. In contemporary art and aesthetics, the peaceful and quiet style has rarely been seen, and art gives people a strong sense of stimulation. There have been breakthroughs in color, composition, and modeling. Even some absurd topics have penetrated into the arts. All of these have led people to realize the strong vitality. For example, Picasso's painting "The Maiden of Avignon", known as the "Watershed of Modernism", gives people strong stimulation and impact. Van Gogh, who is known for his passion, focuses on the strong influence of art. As he himself said: “My works are my body and soul. For it, I risk losing my life and reason.” Van Gogh painted the sunflower tirelessly because in his eyes, Sunflower is not a flower for the party. It is the light of the sun. It is a symbol of light and heat. It is a portrayal of the fierce fire in his heart and a miniature of his suffering.

Nationalization

Nationalization is the traditional style created by the long-term historical development of the arts and aesthetics of the nation, such as Chinese landscape paintings, Japan’s “Ukiyo-e” and so on. With the wave of globalization, the cultural exchanges and exchanges between the world have been increasingly strengthened, and the artistic styles of all ethnic groups have also been mutually recognized and have exerted great influence on each other. Therefore, from the aesthetic point of view, the nationalized characteristics of artistic aesthetics have not disappeared with the wave of modernization and globalization, on the contrary have been re-identified and further affirmed. Today, many modern artists take the initiative to draw on traditional art, such as collages and recreating techniques that postmodern art borrows from traditional styles. In the modern style, there is a rich traditional flavor. Of course, what we must make clear is that kinship is not retroism but re-creation and redevelopment.

personalise

Personalization is also a relatively obvious feature of modern aesthetic concepts. After breaking through the traditional imitation and performance, artistic theory emphasizes art's self-expression, emphasizing the special comprehension of the world and the life of an individual as an individual artist. Therefore, he pays great attention to the performance of individual characteristics in artistic creation. For example, Picasso, Van Gogh, Matisse, and other modernist artists pay great attention to the individual characteristics of artistic creation. On the other hand, the individualized features are also reflected in people's aesthetic tastes. In the modern aesthetic conception, great emphasis is placed on individualized aesthetic trends and aesthetic characteristics.

Then, under the guidance and influence of modern aesthetic concepts, modern design has also reflected a different aesthetic film from the previous one, and great changes have taken place. These are mainly reflected in the following aspects.

The advocating of modern scientific beauty and technical beauty

The most important requirement of modern consumers for the beauty of products is to display advanced scientific and technological information-intensive styles. This requirement is not the harmony of the beauty of the mechanical structure and the harmonized braking relationship of the various parts of the mechanical products that have been expressed since the industrial revolution. It is the performance of the products after the third technological revolution, such as computers, integrated circuits, and automation, entered the life. Functional and bizarre effects, they make people feel infinite interest and joy, greatly changing people's aesthetic taste.

Today's science and technology are closer to people's lives, and a wide range of new technology products have already occupied a prominent place in people's consumer life. In this way, the beauty of science and technology has become a compelling factor in people's aesthetic life. . Therefore, whether or not modern art design can embody this modern scientific and technological information-intensive era style is a major factor in the success of design.

Aspiration for the beauty of modern materials

Material is the material basis of the product, and it is a direct expression of the breadth and depth of human understanding of the objective natural world. Each development of a new material will make the appearance of some products new, and the basic content of many product beauty is often expressed in the beauty of the material. Especially in modern times, the rapid development of science and technology has accelerated the pace of human development of new materials, and many new materials have been widely used. This has not only changed the artistic style of products and design, but also changed the aesthetic concept of people. In the past, design decoration and beautification masked the quality of the material itself, and modern design reflected the beauty of the material itself.

The beauty of modern materials is mainly reflected in the pure texture, bright and clean texture, clear texture, and comfortable feel. The overall harmony with the product is suitable for harmony and high efficiency and efficiency. There are two ways to express the beauty of the material: one is to embody the texture and ornamentation of the material itself. One is to express the beauty of the material through surface treatment.