Health product, gift packaging case analysis (on)

Jin Qiu Shuang, just sent away the "Eleventh" Golden Week, will soon usher in Christmas, New Year's Day and even the New Year. This is the season when various health products and gifts are consumed. China has always been known as the “state of etiquette”. It is essential for people to exchange gifts between festivals. Whether you are visiting friends or relatives, honoring your parents or caring for your children, you need to present some health products and gifts. For merchants, this is even a battlefield where smells of smoke are not smelled, and every effort is made to attract consumers. Ever since, in the high light of the holiday season, a packed war of health products and gifts is in full swing.

Brand packaging fiery health care products market
Last year was a hot year for the health products industry. In the first half of the year, a sudden outbreak of SARS brought the health care product market into an era of unprecedented prosperity. China's health product market has been miraculously creating a dramatic increase in the market share of health products. According to statistics, in 2003, the total sales volume of domestic health products had exceeded the threshold of 30 billion yuan, an increase of nearly 50% from the previous year. In 2004, the entire health product sales market continued to show a steady rise.

Although the huge space for the development of the industry has delighted people in the industry, the hidden worries among them have made them quite uneasy. There are many products in the health care product market, competition among various brands is fierce, product quality is uneven, and consumer needs are also different. Therefore, the competition for health products is now fully upgraded to the era of brand competition. This war continued to this year.

Experts believe that the number of health care companies in China is increasing and product brands are emerging in an endless stream. In the context of similar products and marketing practices, there are only two ways out for pharmaceutical and healthcare companies to stand out: First, innovation. Innovation can open up new markets. Innovation can ensure that products are unique, and innovation can avoid low-level, homogeneous competition. Second, increase brand communication efforts. In the homogenized market, whoever voices more, whoever instills the most in the consumer, whoever wins the support of more consumers, creates a strong brand.

With the rapid development of the health care products industry, various manufacturers are increasingly demanding the packaging of health care products. The packaging of microwatt cartons has begun to move forward, becoming one of the symbols of health product brand identity and becoming a health product. Industrial development is an important part.

According to investigations from the State Drug Administration, the overall technical level of the health product packaging industry in China is not high, and the grade is low, lagging behind that of developed countries. The survey data clearly tells us a message: The packaging of health products only reached the level of the international 1980s. At present, the contribution rate of domestic packaging quality and packaged health care products industry is low. In developed countries, health care products account for 30% of its value, while this proportion in China is less than 10%.

Faced with the trend of global economic integration and China's successful entry into the WTO, some experts predict that the next five years will be a critical period for the rapid development of China's health product packaging industry.

Experts pointed out that China's health product packaging industry has an annual production value of around 15 billion yuan, which can only meet the needs of 80% of domestic production companies. Especially compared with the emerging new health care products, the matching of health care products is too slow to follow up the packaging, and it still cannot adapt to the requirements of new product development.

At the same time, with people’s attention to health and the maturity of production technology, the packaging industry for health products will hold attractive business opportunities in the coming years, and it is also the golden stage for the development of health food packaging companies. Health care product manufacturers generally hope that the packaging of health products can become their brand identity.

Gift market fashionable packaging
Compared with the health products market, the gift market has a brighter future. Due to the strong economic growth in China in recent years, the purchasing power of the people has increased significantly, and new and innovative gifts have been introduced. The stable prices have resulted in a promising sales prospect in the Chinese gift market.

In general, consumers’ opinions about gifts are always refreshing. In general, middle-aged consumers aged 30-50 tend to have more traditional gifts, such as tea, handicrafts, and pens. But young consumers aged 18-29 like new products, and they are often the main force in gift spending. Therefore, domestic manufacturers are constantly introducing new products, lowering production costs, improving product quality and design levels to meet people's new mentality.

Therefore, the packaging of gifts pays more attention to the style and color of the products, gives gifts a high-grade, full-fledged decorative effect, and conforms to the trend of the times. In order to facilitate the display of exhibition venues or shops, some gifts need to enhance the display characteristics of the packaging, which needs to provide display requirements without sacrificing the protection of the packaging.

User interview:
Health care products should focus on safety
Shenzhen Taitai Pharmaceutical Co., Ltd.
Since we produce health products, consumers still value our packaging. We use corrugated boxes on packaging because we need green packaging. In addition to low packaging costs, convenient storage and transportation, and increased product security, there are special requirements.

The first is security. The packaging product itself must be non-toxic, it will not release toxic substances, pollute foods and affect people's health. Followed by degradability. After the consumer takes the health care product, the remaining packaging is degradable and will not affect the health of the person or cause environmental pollution. Sometimes, we will also request that the packaging of health products be reused. According to the principle of sustainable development, health foods require that after the health products are consumed, the remaining packaging materials can continue to be used, which saves resources and reduces waste. Produce and reduce pollution to the environment.

As for the choice of carton factory, we require that we not introduce pollution into the product and cause environmental pollution in the packaging process; the packaging environment is in good condition, health and safety; the performance of the packaging equipment is safe and good, and it will not affect the product quality; the packaging process is not It will be harmful to people's health and will not cause pollution to the environment.

Packaging is silent advertising
Jiaotong University Anlidubang Co., Ltd.
Brand packaging has a great effect on the sale of goods. I give a typical example: When a British health product factory launched its new varieties of health products, it was tested on three different packages, one of which sold more than the other. As a result, the manufacturer chose it as a fixed product package.

Consumers often form a fixed impression of a health product in the memory through the packaging of health products, and remember the appearance of health products. Therefore, the color and style of the package of health products must be consistent with the performance of health care products and the image of the company. Otherwise, branding of health products loses its significance. Moreover, once a certain kind of health product has a good market, the packaging itself is a silent advertisement, and it is also a medium for advertising.

In the current situation, the packaging of most health products is simply using color printing to print product names, manufacturer names, prices, patterns, and so on. Of course, simple and concise is one of the requirements of packaging. We require health care products to be lightweight and easy to carry, with fresh colors and natural colors, so that consumers will naturally feel trust after watching.

Packaging is an important part of the product
Wuhan Hongtao K Group
Our products use many microwatt cartons and corrugated carton boxes because we think that as a health care product, corrugated paper has a series of unique advantages, such as: good processing performance, excellent printing performance, a certain degree of mechanical Performance, easy composite processing, good hygiene and safety, wide source of raw materials, easy mass production, variety, low cost, light weight, easy transportation, waste recycling, etc.

I think that packaging is an important part of our health care products. Unique packaging can improve the competitiveness of products and create product differences with competitors. At the sales site, foreign scholars have conducted a study and found that the media Thirty-three percent of the customers invited by the advertisements chose to pack attractive brands at the sales site. Therefore, in addition to requiring packaging products to facilitate storage management, facilitate transportation, reduce losses, etc., they are colorful and easy to carry and can attract consumers' attention.

"Green health products" need "green packaging"
Beijing Renhui Pharmaceutical Co., Ltd.
I think that health products are increasingly favored by consumers because of their natural, pollution-free, and environmentally friendly value. In the context of the “green” environmental protection function of health products, they need more “green” packaging. Therefore, whether it is our factory or other health care products manufacturers need "green" packaging, "green health products."

Our requirements for packaging of health products are completely in accordance with the relevant requirements of the relevant state departments, namely: a longer shelf life, no secondary pollution, no loss of nutrients contained in health products, low cost, convenient storage and transportation, Safe and reliable, it can increase beauty and cause appetite. In addition, the entire process of selecting and manufacturing, using, recycling, and discarding packaging materials is conducive to the protection of the environment. The main performance is to work on the environmental performance of packaging.

The convenience of storage and transportation is in the direction of lighter packaging, but the design is also aesthetic. For example, the main product of our company is now packaged in miniature corrugated boxes. Such packaging will make consumers feel simple and convenient. The fact that the price is affordable is actually from the perspective of cost savings.

I do not think that micro-corrugated cardboard boxes are environmentally friendly, but the mini-corrugated cardboard boxes used by our company have been made with waterproof, tamper-resistant and flame-retardant materials. After such a carton is recycled, it can be used twice. The state has not promulgated and implemented the green packaging standard, so the companies that produce and use do not have a uniform rigid packaging standard.

We want a "mini" microwatt carton
Beijing Lotus Shengxuan Gift Co., Ltd.
What kind of gift is a good gift? In fact, it is very simple, one word can be described, that is beautiful. Indeed, whether it is the gift itself or the outer packaging of gifts, it must be pleasing to the eye so that it can really attract consumers. Now with the rapid development of the gift industry, the demand for gifts is also getting higher and higher. The shape of gifts has also become more and more compact, more and more mini, so we require the microw It is also very strict.

In general, when we choose the outer packaging, we always demand that the smaller the better. If a box is big and bulky, even if your gift is beautifully done and the price is affordable, it will not necessarily sell well. Only the gifts and its packaging are equally lovable and can really be welcomed by consumers.