Personalized printing is entering our lives. During the Chinese New Year, the manager of a company in Guangzhou printed 2,000 personal desk calendars and distributed them to their employees. In Guangzhou, they said that they were “enough to send enough students.” A few days ago, a citizen of Guangzhou City gave a drink to his old children. 150 invitations were printed to add a lot to the banquet; in the past, you could only go to the store to buy ready-made cards. Now you can print your “personality” and send it to your friends. This feeling is “cool”.

Guangzhou Fengcai Color Printing Co., Ltd. launched this kind of personalized service on December 25 last year, giving people a fresh feeling. The company is a large-scale Sino-foreign joint venture printing company in Guangzhou with strong technical force and plans to list on the Hong Kong Stock Exchange in the first half of this year. The company’s general manager Li Weiling said that personalized printing is very popular in Hong Kong and Europe and the United States, and the market space is US$18 billion a year.

In the United States, personalized printing has evolved into a franchise like color printing. However, why is the mainland of China now developing? Li Weiling said that although people are not seeking personalization, they have not been able to develop because of the high technical barriers and printing costs. With the advancement of technology, printing costs have decreased and market development conditions have matured. In the past, regardless of the number of prints in color printing, the minimum charge for the boot fee is 1,200 yuan. Nowadays, a small amount of personalized printing is available for one or two hundred yuan. Spending a couple of hundred dollars can be personalized, and the market is incredibly big.

Personalized printing is almost all-encompassing, you can record your beautiful past in personal calendar desk calendar, you can put your true feelings on the personal envelope letterhead, and even your beautiful life can be printed in the personal photo collection. Although the number of prints is small, for individuals, this type of print with a distinctive personality that can be retained for a long time undoubtedly adds more color to life and is therefore very popular.

Putting in hundreds of millions of dollars of equipment, "big chicken eats millet," what are company benefits? According to industry analysts, although the amount of printing is small, the price of each business is only a few hundred dollars, but the public needs are large, the printing frequency is high, the turnover is fast, and personalized printing is more effective than the traditional color printing.

Personalized printing also brings fundamental changes to the printing company's business philosophy and operating methods. In the past, the printing factory was a production enterprise. Now it has become a service-oriented enterprise. It may have faced enterprises and units before. It is a large-scale printing industry. Now more people face the “individualization” of the public. In order to better develop this emerging market, Li Lan said that the company is preparing to open four chain stores in Guangzhou in the first half of the year and then to Beijing and Shanghai. Such a big market, such a big piece of cake, Li Weiling they have touched the edge, there are visionary strength entrepreneurs, now hands-on time.

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