At the meeting, they made a wonderful sharing of their own industry status and future plans, and highlighted IP projects such as Di Renjie, Summer Palace, BBC Earth Channel, Baba Dad and the 2018 World Cup.

Products embrace content and boost consumption

At the meeting, Yu Xuliang, the general manager of the Tokyo Metropolitan Circle, talked about the impact of consumer upgrades on product sales. The era of traffic is king is about to be changed, and the proportion of new models of product + content in actual sales is constantly increasing. He said that at the time of the content revolution, Jingdong will unite the IP side and the brand side, and the three parties will achieve the effect of 1+1+1>3 and realize the vision of “product embrace content and help consumption upgrade”.

Zhang Rusi, the person in charge of the Tokyo Metropolitan Circle Project, also gave a detailed introduction to his business model. She believes that Jingdong, as a supporter of IP resources, brand manufacturers and consumers, has opened up key links in the IP industry chain. Relying on Jingdong's powerful marketing capabilities, supply chain, market channels and user service resources, it realizes closed-loop trading services for B2B genuine copyright.

Build a connection window to promote IP ecological integration

As a genuine copyright service platform, Beijing Tokyo Circle has completed the complete layout of various types of IP including literary culture, social media, cultural and sports activities, celebrity stars, film variety, animation games and so on. Previously, Jingji Circle has successfully created a number of classic product + content cooperation cases, Gintama & Hammer, New World & i phone X, Xu Wei & Philips, Auntie & China Telecom, etc., with virtual IP, enabling entities The products provide solutions for the brand in cross-border cooperation of content, seamlessly connect to the C-end sales of Jingdong Mall, and solve the content cooperation and sales appeal of the brand one-stop.

In the future, JD.com will join hands with the IP side to provide a connection window for the IP side and the brand side based on the Jingdong Unbounded Retail Strategy, to realize IP commercialization, product contentization, and promote the integration of IP ecology.

IP+ e-commerce to create Jingdong's characteristic entertainment strategy

In 2018, the Beijing-Korean Circle will rely on the Jingdong platform resources to promote the integration of IP and e-commerce scenarios, and will provide more possibilities for “IP+ E-commerce” in the future. As an important layout of Jingdong's entertainment strategy, Jingji Circle will form a complete business closed loop of copyright transaction, IP integration and entertainment product customization and sales around the concept of entertainment. It will shoulder the business of the Jingdong Book and Entertainment Business Department in the IP and entertainment industry. The important task of extension.

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