Suitable for the packaging of the elderly

Packaging is the outer garment of a commodity. Consumers often rely on the constituent elements of packaging design (including shapes, sizes, color combinations, screen styles, composition of business logos, and text, etc.) when purchasing goods. To identify the characteristics of the product. As elderly consumers, with the increase in age, physical functions (such as hearing, hearing, smelling, smelling, and touching) have declined, and memory, comprehension, and other functions that experience life have gradually declined. Especially vision loss. Directly affect the ability to identify packaging and products. For this reason, the designer is required to consider the physiological characteristics of the elderly and appropriately adjust the constituent elements of the packaging design when designing and packaging the elderly product. Taking color matching as an example: Some companies use grey green and blue as the main colors on the packaging for color matching. For the elderly, because of the limitation of the physiological factors, it is almost impossible to read the above text information. And if you use contrasting black color to print high-contrast (such as white) text, or black ink on white, light brown, light gray background, it is more suitable for the physical characteristics of the elderly visual deterioration, Even if it is necessary to print small texts, you may see clearly. In addition, avoid printing on glossy surfaces; do not use fluorescent colors; emphasize the shape of the package with strong contrasting colors; avoid handwriting or other trendy fonts; The data is contrasted with the background color, and printed into a large-size manual inserted into the package, etc. These should be considered in the design as a whole.

On the packaging of goods exclusively for the elderly, they respond as much as possible to the psychological needs of the elderly in the pursuit of health and longevity. They often use long-lived patterns, colors, and text. At the same time, it reflects simple and dignified, highlights practicality and tradition, and tries to satisfy the pragmatic and habitual psychology of the elderly. For example, soft touch materials are used to make packages and containers; bright green shades that can eliminate eye fatigue are used; package size, capacity, etc. are appropriate. These design measures can not only solve the difficulty of declining living ability brought about by age, but also stimulate and arouse the elderly's confidence in society and life, and thus feel a comfortable and healthy life.

Safe, reliable and easy to use are the basic requirements for the packaging of foods, medicines, health care products, and beauty products. Due to the progressive decline of haptics and the gradual weakening of intramuscular control, resulting in difficulty in opening the package, it is required to design a convenient and safe opening system that is suitable for elderly consumers. In order to facilitate opening, the number of tearing tooth holes can be appropriately increased in the current package shape, and the tear bar can be widened, the amount of sealant used in the carton and the carton can be reduced, the opening valve can be enlarged, and the fine texture cover and stretched film can be used. Wait. Also avoid using all small, thin, thin wires, ropes, or other parts.

In order to facilitate the life of the elderly, the specific requirements for the use of packaging for the exclusive use of the elderly are five-fold:

Easy to understand (commodity specification): The relevant product descriptions on the packaging should be detailed in the design and printing, and should be read and read by older people with poor eyesight; try to improve the clarity and popularity of the explanatory texts. In Chinese as much as possible without mixing foreign language, the unit of measurement is also best to use Chinese; font, font size and color should be easy for the elderly to read.

Easy to open: easy to find the “open seal” and other instructional text patterns, the opening of the package is obvious, and easy to pull open; easy to stick the fingertips into the opening; easy to open with one hand and a single action; without tools Easy to open; opening is effortless; both left and right hands can be opened.

Easy to carry: The packaging should use non-skid materials. The packaging should be equipped with a ring or strap, the weight should be suitable for the elderly, and one hand can easily carry.

Easy to use: Packaging should be easy to open and close, and food, health care products or drugs should have a small amount of disposable packaging, and easy to tear. After use, it should be easy to reseal, avoid affecting the quality of the product, ensure food safety and efficacy.

Easy to dispose: Adopt green packaging materials that are easy to recycle and reuse. The packaging made is easy to dismantle and it is easy for old people to sort and discard and avoid environmental pollution.

Author / (Shu Zhang)

Source: Shanghai Packaging