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First, technology
In the past 10 years, as people's demand for high-quality, wide-format color images has continued to increase, the large-format printing market has rapidly developed and continues to expand into related application areas. Although the traditional electrostatic technology still occupies a certain market in the field of large-format digital printing, more and more new technologies have come from behind. The imaging technologies currently used in large-format printing include: electrostatics, continuous inkjet, thermal inkjet, piezoelectric inkjet, thermal ribbon transfer, and laser/LED.
The hardware and software environments needed to complete large-format color digital printing include computers or workstations, printing equipment, mechanical structures for transferring printing materials, and post-processing equipment. The software includes a set of RIP, print driver, and design software.
The ink required for the large format printing process must match the print head. Using the proper ink not only improves the copy quality, but also maintains the stability of the print head. According to a survey by GAMIS, many large-format printing equipments now support UV inks. It outperforms solvent-based inks in many aspects, such as the release of noxious organic compounds (VOCs). Current trends show that UV-curing inks Ultimately, it will have an absolute advantage in the large format printing market, which is closely related to the government's environmental protection policy.
Second, market and application
According to a survey by GAMIS, digital proofing is the main application of large-format color digital printing. In recent years, with the continuous introduction of CTP workflows, the demand for digital proofing systems has increased. Many companies that have installed CTP systems use inkjet proofers to produce signature proofs. Only in this way can they keep up with the speed of the printing plate output. And production. Due to the high output of large-format inkjet devices, digital proofing alone is far from meeting the demand. This gives printers an opportunity to apply large-format inkjet devices to product design, banner advertisements, posters, and bodywork. Advertising, wallpaper, flooring and many other applications.
About 4,000 companies in the United States are engaged in large-format printing, with an annual output value of approximately $500 million.
Apart from providing large-format color digital images for exhibitions and conferences, these companies also have POPs (point of purchase, a type of advertising material for the retail market). We often see these colorful products in supermarkets and shopping malls. Advertising products, which usually appear in various forms, such as flags, logos or posters, in addition to counters, cards, shelves, etc., are widely used in supermarkets, kiosks, audio-visual shops, bookstores and other fields. .
Large-format digital products have become more and more influential in the industry, especially for screen printers and offset printers with experience. With the increasing number of digital color large-format printing products, screen printers feel a lot of pressure. Many people do not adapt to this technology change and its impact on the market, and some companies have begun to slowly POP product business penetration.
Since offset printers generally print long prints, the number of the same products printed by them is far greater than the number of screen printing and large format printing. From the very beginning, they have ignored the sudden emergence of large format printing. At present, more and more offset printing companies have begun to invest in large-format printing, trying to expand their business scope, proofing, sample production, and production of short-run, fast-cycle operations. They usually produce short runs on large-format inkjet printers and still process long runs in the traditional way, which makes them extremely competitive.
Floor imagery is another form of POP advertising that is commonly used in supermarkets, convenience stores, and exhibitions. It is usually done by screen printing. But the high-mesh printer's unique high-mesh printers and even continuous-tone printing methods make the visual effect of the image more impactful, and at the same time avoid the problems that may appear on the screen printing overprint, which occupy the floor imaging area for large-format printing. Laid a solid foundation.
The increasing demand for POP advertising has brought great market opportunities for commercial printers. According to GAMIS statistics, POP digital color large-format printing will increase at a rate of 8% to 10% (in the United States) in the next four years, which is higher than the US GDP growth rate.
Magnified image
Body ads - in trucks, buses, container trucks, cars, and even airplanes - have become a new form of advertising media and have continued to grow, while digital color large format printing technology continues to improve. This has played a role in fueling the development of this type of media. According to a survey by GAMIS, in 2001, large-format digital printing processes produced a total of 800 million to 1 billion US dollars in body images.
For commercial printers, the production of body images is a big challenge. Because the surface of the printing material has a certain degree of curvature, the surface is also very irregular, so the image must be divided into several pieces to meet the needs of the application. If the image is not properly segmented, it must be reprinted, and some surfaces need to print two images to cover the entire body. Therefore, close coordination between artists and industry experts is required to achieve good results.
Most body advertisements are usually printed on adhesive vinyl film, and proper die cutting can be performed in the window of the car, which can meet the design requirements and do not obstruct the sight of passengers. The amount of this product can be less than 50 in the production of ink-jet equipment.
In 2001, a US$2.1 billion wide-bodied advertising image was processed and produced in the United States. The growth rate of the large format printing market was much faster than that of thermal printing, cards, signage, and bills, and the prospect of body advertising was also higher than The prospects for the development of traditional printing are much brighter. The characteristics of this market branch, such as bright images and a small number of prints, have made it very suitable for digital large-format inkjet equipment.
In addition, large-format printing is widely used in many market branches such as home furnishings, wallpapers, and art reproductions. It is predicted that large format printing can continue to grow at a rate of 10% to 11%, and this momentum can be maintained until 2006. In the meantime, digital color large-format printing will gradually mature, and printed hard materials and soft and hard material mixed equipment will enter the market without the need to install expensive liners and some post-processing accessories. Digital color large format printing is an opportunity not to be missed.
In order to better understand and define the large-format (24-inch or more) color digital printing market, the US Printing Market Information Service Center (GAMIS) conducted research and analysis on the prospects of the large-format printing market.