Red light therapy is also called low-level laser therapy (LLLT), low-power laser therapy (LPLT), and photobiomodulation (PBM).
At the end of the double 12, Wanning's stores staged a battle for mobile payment market: using cloud flash to pay the fee, the whole single has a 40% discount; with Alipay, over 1800 products can be used for 50% off... various phenomena indicate No company can stick to "loyalty" to a mobile payment. Mobile payments have fallen into a big fight. Even the QQ wallet and gold coins have joined the battle.
Only one Apple Pay or powerless support expansion needs
Compared with other large multinational catering companies, Starbucks has introduced mobile payment at a relatively slow pace. Until a few months ago, with the launch of ApplePay, Starbucks opened the history of mobile payments in China. Then, for their own members, the member-specific mobile payment is launched, that is, by binding the Starbucks Gift Card in the Starbucks China App.
WeChat has now introduced stores, but there is no news of cooperation with Alipay. Starbucks China CEO Wang Jingyi said in an interview with the media on the 8th press conference that "the company is looking for a suitable digital experience with an open mind. Although there is no specific plan with Alipay, we will deepen the digital experience in the future. speed up."
However, in her other introduction, perhaps a big reason for the cooperation between Starbucks and WeChat at this time can be seen. Wang Jingwei said that although the number of stores in the Chinese market currently accounts for one-tenth of the global market, it is the fastest growing market. Earlier, Starbucks CEO said that China is expected to surpass the United States as the world's largest market in the future. “From a company perspective, this is a high hope for the Chinese market, so we feel that it is the best opportunity to cooperate with WeChat. We very much hope to have a good result in mobile payment and social gifts.†According to her At present, the number of Starbucks Chinese stores is nearly 250, and the number of stores will increase to 5,000 in the next five years.
It can be seen that with the increase in the number of stores and the increase in the number of customers, the demand for mobile payments will certainly increase. And an Apple Pay may not be able to support it. So why did Starbucks take the lead in cooperating with WeChat? According to reports, Starbucks will become the first retail brand in China to launch a social gift experience on WeChat. In addition to the WeChat payment in the store, the two parties will also provide a social gift experience for customers through cooperation. In other words, in addition to payment, the two parties can re-derived other businesses.
Several mobile payments "offset" a merchant
Today, it is normal for a merchant to provide three to four mobile payment channels.
According to KFC, the reporter said that as early as June 2015, KFC China and Alipay reached full cooperation. In February of this year, Apple Pay was introduced. Followed by full access to WeChat in March. In addition, KFC China also supports UnionPay "Cloud Flash Pay". McDonald's and KFC are among the first companies to support Apple Pay. Previously, Alipay and WeChat were also first introduced in 2015.
Among the large chains, Wanning may be the first merchant to use Alipay. Wanning is the health and beauty chain of the largest retail group in Asia, the milk company. As early as 2014, you can brush Alipay in the store. Subsequently, WeChat and ApplePay also went online. Wanning said in an interview with reporters that as long as young people like the payment method, the store will introduce. According to reports, in addition to the three payment methods mentioned above, UnionPay wallets, QQ wallets and even gold coins can be used in the store.
All of this is due to consumption habits. According to Zhang Jiayin, CEO of McDonald's China, 40% of customers in the store currently use mobile phones to pay. Wanning also said that the proportion of mobile payments can reach double digits. According to reports, Wanning's target group is young people aged 25-35, which forces companies to continuously try to digitalize the changes in consumer habits, and in this process, companies benefit. For example, young people aged 19-22 like to play gold coins, so Wanning launched a coupon for gold coins, which prompted many people who had never been to Wanning to try it. Due to the high exchange rate, the partners were very surprised at the gold coins.
Three payment methods are difficult to distinguish
In order to compete for customers, the war between mobile payments is inevitable. In the past double 12, Nandu reporter saw in the Wanning store, if you use cloud flash to pay the fee, the whole order has a 40% discount; if you use Alipay, over 1800 products can be 50% off. After 19:00 in the evening, Alipay added a discount and launched a 100,000 free quota. The reporter really saw the lucky one in the circle of friends: a customer bought 160 yuan in Wanning, and after paying with Alipay, the voucher arrived at 50 yuan, and the remaining 110 yuan was all reduced. The last penny was not. flower.
It can be said that the current mobile payment competition is mainly reflected in the three major ecosystems: WeChat payment and WeChat, WeChat red envelope application scenarios, Alipay and Taobao Mall, as well as bank cloud flash payment and ApplePay. So what is the competitive situation of several payment methods? McDonald's and KFC all told reporters that there is no classification and statistics on the usage rate of mobile payment methods. And according to their understanding, which method customers use is often based on personal preferences and habits. For example, some use Alipay, just because in her personal mobile phone, Alipay's A PP position is in front; some people like to use WeChat, may have grabbed too many red envelopes, do not want to withdraw cash; some people like to use ApplePay Because it is a direct "drop", you don't need to open any A PP.
According to Analysys' report, in the second quarter of 2016, the share of third-party Internet payment market transactions, Alipay, Tenpay, Lakara occupied the top three market trading shares, Alipay ranked first with a market share of 55.4%.
However, the growth of WeChat payment is obvious. "China Mobile Internet Industry Development Analysis Report for the First Half of 2016" shows that users' dependence on WeChat payment has gradually increased: in the first half of this year, the number of WeChat daily transfer has doubled; April-June, WeChat daily C 2B The number of scan code payments has increased by nearly 60%.
According to data released by Apple in June, the average daily transaction volume of ApplePay in China is 150% higher than the first quarter after launch. Among them, the US group public commentary tripled the transaction amount of ApplePay in three months; the users of NetEase Koala A pple P ay increased by 130% compared with the beginning of the line, and the transaction increased by 94%; Ctrip The unit price paid by Apple Pay is 25% higher than other mobile payment methods.
"Sweeping Code" and "Flash Pay" have their own advantages
According to a commercial bank, the current mobile payment is actually divided into two categories: the “scan code†represented by WeChat payment and Alipay, and the A pple represented by China UnionPay. "Flash payment" including P ay.
The reporter personally experienced that WeChat and Alipay must first open the APP and find the “Payment†function. After opening, the QR code will be displayed and the merchant will scan the code. As long as the ApplePay is close to the non-connected sensing area of ​​the POS, it is convenient and quick to use the mobile phone to unlock without paying off the mobile phone bank.
From a technical point of view, the bank said that ApplePay may be safer than Alipay and WeChat. The user adds a credit card or a wealth management card to the Apple product terminal. The actual card number is neither stored in the device nor stored in the Apple server, and will not be sent to the merchant. The system will automatically assign a unique device account to each client. It is then stored in the device's security chip to ensure that the payment process is always private and secure.
However, the limitations of hardware also make Apple Pay difficult to promote in small and medium cities. Users need to have an iPhone 6 or newer phone, or a tablet or Apple watch behind Pad Air2 and mini3. However, the actual situation is that there are not many people using apple products in the third-tier cities of China and even in rural areas, which means that App lePay is difficult to use in these areas.
In addition, Alipay and WeChat pay more functions, which can support transfers, mobile phone recharge and other services, while Flash Pay only supports transactions.
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McDonald's China recently announced the implementation of the "Future 2.0" strategy to accelerate restaurant upgrades. It is estimated that in the first half of 2017, about 1,000 restaurants across the country will complete related hardware upgrades, accounting for 40% of the national stores. This digital upgrade also includes the comprehensive promotion of mobile payment in different ways of ordering.
According to Zhang Jiayin, CEO of McDonald's China, “Future 2.0†is a customer-centric, digitally driven new dining experience, including “digital, omni-channel orderingâ€, “providing personalized products to customers†and “providing personalization†service."
After the upgrade, the ordering area and the picking area will be separated, and the electronic screen will display the status of the meal and prompt for a meal. The dual-point counter not only improves operational efficiency, reduces waiting time, but also meets the needs of mobile phone ordering and take-out services, laying the foundation for digital catering and O 2O closed loop. Regardless of whether you use the counter or touch-screen self-service ordering machine, customers can choose different cashless payment methods, including bank card, Apple Pay, Alipay, WeChat payment, QQ wallet and so on.
In the “Future 2.0†restaurant, customers can also customize burgers and desserts through a touch-screen self-service ordering machine. Whether it's a self-service meal or a counter, you can choose to "send a meal to the table", eliminating the hassle of queuing for a meal.
According to Zhang Jiayin, McDonald's has been working on the future 1.0 since 2013, but it was a one-way digital hardware facility, including Wi-Fi and mobile payment. Future 2.0 is a new dining experience that combines hardware and software and two-way interaction between the restaurant and the customer.
Why have you repeatedly emphasized personalization in this upgrade? “We observed that consumers want more and more choices, and O 2O has caused a big disruption to the restaurant industry.†According to her, in 2017, McDonald’s will launch a new line of burgers, which customers can I like to adjust the bread, meat and ingredients to personalize my own burger. On this basis, the proportion of services for McDonald's meal delivery will increase in the future.
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