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1. Ryan's surname and address are strictly confidential, and his mother resigned from the school to take care of his video. Ryan's first video of playing toys was uploaded in March 2015. Ryan just opened Lego's box and started playing, and did not comment on the comments.
2. He and his family insisted on uploading the video for four months, and the traffic began to surge. The representative video at that time was 100 cars toys GIANT EGG SURPRISE OPENING Disney Pixar Lightning McQueen kids video. Little boys like cars, Disney's Lightning McQueen is also one of Ryan's favorite toys.
3. The Ryan ToysReview channel reached 1 million subscribers in January 2016 and reached 5 million subscribers a year later. Forbes magazine reported that it had exceeded 10 million subscribers. Looking at Ryan videos, there are kids and adults. The subscription behavior is definitely adult-led. Some parents commented that their children watch Ryan's video for a few hours every day, and they feel that Ryan is like a friend around them.
4. The highest click on the Ryan Toys Review channel is HUGE EGGS SURPRISE TOYS CHALLENGE Inflatable water slide Disney Cars Toys Paw Patrol Spiderman, released on April 13, 2016, the click has exceeded 1 billion times.
Youtube video blogger revenue mainly comes from advertising click share and advertiser sponsorship. The average revenue per 1000 views is between $0.5 and $2. The reason for the floating is the user's geographical distribution and ad type. With an average CPM of $1, this video is conservatively generating $1 million in revenue for the Ryan channel.
5. Forbes magazine's list shows that the world's 10 highest-paid YouTube stars earned $127 million from June 1, 2016 to June 1, 2017, an 80% increase from last year's top ten. The highest revenue is game video blogger Daniel Middleton, 26-year-old Daniel Middleton with an estimated annual revenue of $16.5 million.
Ryan is tied for eighth and is the youngest. 80% of this list is a man, unlike most domestic online red is female anchor. Detailed income and specific video bloggers can be found in the businessinsider report (http://)
Toy factory and advertisers also admitted that Ryan has real influence, when a video hits more than 10 million and Ryan likes this toy, the impact on retail sales is obvious. Ryan's parents said they paid for all of Ryan's toys and donated them to charity after the video was taken.
Even though Ryan's video is not named by the toy brand , there are ad links in the video playback and there are many links in the video text description, which will also generate revenue. With the rapid increase in subscribers to the Ryan channel, TubeFilter identified the Ryan ToysReview channel as the most watched channel on Youtube for 40 consecutive weeks. It is clear that in the statistical range from June 2017 to June 2018, Ryan family income will exceed the past one. The annual amount of 11 million US dollars.
The 6-year-old Ryan toy is out of the box at the age of 73 million in Youtube, and you don’t know the numbers.
Ryan ToysReview channel's popularity in the United States has its inevitable and accidental
1. There are a large number of home moms in the United States. Of course, it is also their decision to make purchases at home. For reliable new products, if you have reliable evaluation and reference, you can save countless hours. There is a market for demand. In the PC era, there are many mother bloggers who have written a high degree of attention for the evaluation of household items and children's toys . Mom's blog can even affect large box office. It is common in the United States to take movies with children. The family activities, the movie that the mother bloggers identify for the whole family, the box office tends to be very high.
With the popularity of various online videos, video evaluation is also naturally generated. Out of the box evaluation is a big genre on Youtube. It is opened to play not only toys, but also from Apple iPhone, Chanel or LV products to kitchen supplies.
2. Children's toy store represented by Toys R Us Toys "R"Us, a large number of beautifully packaged toys, birthday gifts or Christmas gifts, always buy new toys for children, but if the children just play If you put it aside or don't like it, you will naturally feel sorry.
However, adults designing and evaluating toys may not be entirely suitable for children's brain circuits, such as the increasingly popular STEM toys, and some even feel uncomfortable for adults, let alone children - STEM refers to Science, Technology, Engineering and Math, That is, the abbreviation of science and technology engineering and mathematics, similar to the Chinese proverbs that are good at physics and chemistry, and the STEM students in the United States are better at finding jobs, so it is widely used to cultivate STEM toys to cultivate related interests.
3. Before the Ryan channel, there were similar channels, such as EvanTubeHD and Hulyan Maya, but why didn't they get subscriptions and revenues like the Ryan channel?
Ryan showed a normal child's reaction in each video, playing toys with enthusiasm, not saying that there are no bad jokes, other children and parents will not be wary of smiling, he likes to have a child dream Working peers, opening the toy box day after day and playing with others,
For the children watching Ryan video, the cute Ryan has affinity, not only like the toy, but also the little friend across the screen. Many children watch his video every day for a few hours, and even some people imitate him and start to publish themselves. Video of box toys.
Among the 30 most-visited videos on the Ryan channel, most of the titles contain the words SURPRISE. Although there are also headline parties, many times the children are surprised by the new toys. No performance, no analysis or contrast with other toys, Ryan play toys is an irresistible charm.
Ryan has the charm of affinity and the characteristics of cute children, so she is liked by children and parents. She became a net red in just over two years. As he grows up, there will be more toys, and he will grow up with him. Countless friends will rely on his other recommendations, that is, I don’t know if he will like many private time exposures.
Some have data about Youtube
Youtube, behind Ryan and nine other top-paid video bloggers, estimated revenues of more than $10 billion last year and will continue to grow at a high rate, reaching $27.4 billion in 2020, which is equivalent to Facebook’s 2016 full year revenue. So, Google’s acquisition of Youtube was considered one of the most successful acquisitions in the history of technology. Since 2007, Youtube has paid $1.25 billion to video rights holders.
Google CEO Sundar Pichai said that Youtube has 1.5 billion monthly active users, and the average daily viewing of Youtube video content is one hour. Users upload 300 hours of video per minute and 5 billion videos are viewed every day.
The top 10 video bloggers earned $54.5 million in 2015 and rose to $127 million in 2017; the tenth in 2015 (in fact, the third is tied for eighth), the blogger’s revenue is $2.5 million. The tenth place in 2017 was $10.5 million. Like Chinese video sites, these users will be attracted to popular things, so the revenue of the head video bloggers will increase as Youtube revenue increases.