Two years ago, Xu Zhenyu, the chairman of Meiting Home, won the glamour lucky prize and the thundering prize of the 365 home first blog post contest. Since then, sharing the industry viewpoint through blog has become his important habit, and many netizens have become more aware of him. It is about halfway through 2012, which is said to be the year of shuffling. Is the current status of the Nanjing home furnishing market as "the heavy but the joy in the heavyweight" that Xu Zong expected in the blog? And what is the latest view of "changing to the depths of yourself"? Recently, 365 Xiaobian exclusive interview with this blogger, listen to the latest industry interpretation of the originator of the Nanjing package. Xu Zhenyu, Chairman of Meiting Home The overall market is mixed with self-reform and the future will have a future. Every time the new year is approached, the giants of the Nanjing home circle will estimate the future market. At the end of 2011, Mr. Xu first spoke, "In the face of 2012, there is joy in the heavy," then what is the actual situation this year? Xu said that from the first half of the order quantity and quality, the market is basically consistent with the forecast. "I said that the heavy weight refers to the highly unstable home improvement market under the influence of the property market regulation policy. The joy comes first from ourselves. After comprehensively and accurately analyzing the market conditions, we have discovered a new rigid demand group - - Improved owners; Secondly, after a fierce market cleansing, according to the natural law of survival of the fittest, some market bubbles will definitely be filtered out, which is very helpful for stabilizing the home improvement market." "Change to the depths is yourself" should understand this? General Xu introduced that the development of the company is related to the thoughts, attitudes and actions of the key leaders and key employees. Therefore, it is essential for the company to have a sense of lucidity, a reflective attitude, superb skills and hard work. Enterprise development requires constant reform and innovation. After shame, it is a reward for those who have the ability to stand up in this market competition. In short, companies and employees who are brave in reform and reflection can win the future. In the face of fierce market competition, the narrow road meets the wise winner In the past two years, the lively Nanjing home market has ushered in many new brands. If you encounter relatively homogenous competitors, the competition will become increasingly fierce. In this regard, Xu always laughed. "Successful companies will always have pressure, but this is also a good opportunity to improve themselves. While respecting our competitors, we must also recognize the situation and maintain proper confidence." Meiting Home Flagship Store Negotiation Area “A new company wants to stand in the industry and must go through a process that is accepted by consumers. This time, companies need to sink their minds to analyze the market and adjust themselves. We will also experience this when we open up branches. A step-by-step process, if blindly confident, 'Orange is Huainan is orange, and in Huaibei is 枳' is a forerunner." In the interview, Xu always mentioned the word “talent†more than once. He believes that the competition of enterprises is ultimately the competition of talents. Therefore, Meiting has created an experienced senior management team and attaches great importance to the daily training of employees. "Only when we stand taller can we look farther. When others are still looking at the present, we will have to look to tomorrow and think about the day after tomorrow. This is the key to success." Explore new marketing strategies and build a full coverage community store Speaking of the topic of marketing, Xu has repeatedly praised Hu Qinrong, the marketing director who just joined the US court last year. In the eyes of Xu, the general experience of Hu joined the company, which injected fresh blood into the marketing team of Meiting. I am more convinced that it is right to make great efforts to cultivate the senior management team's decision. Mei Ting Home Inspirational Poster Since the beginning of this year, Meiting has held several large-scale activities of eyeballs. The free convenience card service for the renovation of old houses has improved the reputation of the Meiting brand and promoted the sale of second-hand houses. Let the marketing breakthrough into a three-dimensional, let the owners feel the beauty of the decoration process; 520 wedding room party directly to the wedding room customers, combined with their characteristics and personality to launch a more suitable model ... various forms of innovation The marketing activities have broken through the all-inclusive package mode in the past, and more accurately meet the needs of different customers. Mr. Xu proudly said, "In marketing, I can say without exaggeration that we call the second, no one dares to call the first." However, Xu is not satisfied with the current achievements, he told reporters that he is working on Prepare for further expansion of Meiting Home. "We are going to open 22 community stores in Nanjing and add 8 branches across the country. The stores in Meiting will strive to reach 70 in the next stage." 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