In recent years, the rapid growth of the national economy and the growth of women's consumption have become the focus of attention in the industry. In the consumer field of clothing, jewelry, cosmetics, etc., women have become the protagonists. With the booming real estate market booming the downstream home industry, women's demand for household products has gradually increased. According to a survey data, women's decision-making power accounts for 69% of household purchase transactions, male decision-making only accounts for 11%, and joint decision-making accounts for 20%.

Recently, the home living survey data shared by the international home decoration brand HOLA and Lele shows that home consumption has quietly entered the "her" era. The warmth and fashion characteristics of household items fit well with the needs of women and families. In this market research, the female consumer demand in the home market presents the following three characteristics:

"She" pays more attention to quality

With the improvement of living standards, women's requirements for quality are gradually increasing when purchasing household items. Today's female consumers have not only valued the price, but also considered the cost performance of the product in terms of materials, ingredients, details, and craftsmanship. In particular, the importance attached to the safety of goods is even more important, especially in families with babies, and the safety of children's goods is more cautious. For example, in Japan's nuclear radiation incident, which has received much attention in the past, female consumers will examine the origin of the goods and the proof of radiation inspection when they choose commodities. Nowadays, female consumers can improve the quality of life of their families and improve their lifestyle by purchasing high-quality products.

"She" pays more attention to design and fashion

Women are naturally loved by fashion, and nearly 70% of the respondents hope to bring fashion trends into their homes. The home is more stylish and will make them feel their own unique lifestyle. According to the survey, female consumers of different backgrounds, such as age, occupation or personality, have different preferences for the style of the home. Professional women, young literary women or petty bourgeoisie have different needs for different themes such as simple style, neoclassicalism and modern style. In addition, female consumers prefer exotic goods, and the multi-national style makes the home more fashionable. For example, the elegant and noble French style, the English court temperament, the elegant Chinese style, the Nordic simplicity, etc., the provision of diversified products can also give "she" more choices.

"She" is more willing to be smart

In the survey, many interviewees said that under the dual pressure of work and life, modern women hope to liberate trivial and complicated household chores through convenient and effective family management. The home space is relatively limited, but the daily necessities are constantly increasing, creating a comfortable home environment, becoming an inevitable subject for women. Women are reluctant to be bound by the predicament of “buy, smash, burn”, but they know how to enjoy the taste of home. At the same time as the concept of life changes, women will choose smart and simple tools to help them manage their homes lightly through various solutions for living at home.

In response to the various concepts and needs of women's consumption, the newly upgraded international home furnishings brand HOLA and Le will make more commitments in terms of goods, services and brands. For example, on the bone china tea, it will consider whether the bone powder content meets the standard, and whether the firing process passes through two processes of high temperature burning and low temperature glaze burning. In the tableware, SGS's lead-free test will be added, and some imported products will be added with anti-radiation certification. At the same time, HOLA has also introduced many smart tools that are smart to leave home, such as vegetable and fruit washing machines, which can fully clean fruits and vegetables while draining water and not splashing oil pans. According to the reporter's understanding, HOLA has changed nearly 2,000 new products every season to meet the needs of consumers seeking new and changing products. At the same time, it introduces imported products from 20 countries and brings the trend of global fashion to consumers. It is reported that the new autumn and winter 2011 products launched by HOLA and Leola are based on the new rural style, which is popular nowadays, to satisfy consumers' demands for fashion homes. In the store, the real-life display is also provided to provide consumers with home-based layout guidance to help consumers easily create a comfortable and comfortable fashion.

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