Maybelline Makeup: Grasp the beauty that belongs to you

[China Washing Cosmetics Network Report] Maybelline New York 's brand soul "Core Golden Triangle" New York, innovation, and closeness have created all possibilities for the brand. New York is a symbol of fashion, the latest trends, while representing possibilities, diversity and inclusiveness. Innovation, including technological innovation in product formulation, product packaging and promotional tools. Intimacy (close to the people), including the competitive price and sales channels of the people. L'Oréal Group's researchers in the four R&D centers in Paris, New York, Tokyo and Shanghai continue to break through innovation, and have developed a product that combines all kinds of technology, fashion, and affinity for Maybelline New York.

Since its official landing in China in 1995, Maybelline New York has not only created a true Chinese makeup market, but also led the Chinese makeup industry with the attitude of the first mover. According to the report of the China National Enterprise Information Publishing Center of the National Bureau of Statistics, in 2009, Maybelline New York has the market share of mascara and lipstick in the top ten most competitive brands in the market. Maybelline Mascara has a market share of 44.61% higher than the second place by 31%; Maybelline Lipstick has a market share of 42.10%, which is 35% higher than the second place! Maybelline New York covers 660 cities in mainland China. Consumers can purchase more than 550 items, and sell an mascara every 1.5 seconds.

In 2009, Maybelline's sales in New York China achieved double-digit growth, surpassing Maybelline New York and France, becoming the world's second largest market after the United States. Maybelline New York skincare products are the world's first in the world, making this makeup brand with more than 90 years of history a new milestone in the development of multi-category.

"Beauty comes from the heart, beauty comes from Maybelline". Since Maybelline New York came to China, the concept of "beauty" has been fulfilled as a long-term commitment to Chinese women. In 2009, Maybelline New York put forward a new beauty concept "to grasp the beauty that belongs to you"----the core of it is four: the beauty of nature, after makeup, easy to use, good for you, further popularize makeup knowledge And makeup techniques to help Chinese women better display their own "beauty", inner beauty, image beauty, confident beauty! Maybelline New York and Chinese women "hold the beauty that belongs to you."

The road to fashion, the romantic starting point, the birth of Maybelline New York is so romantic:

In 1913, the American chemist Thomas Williams invented a beautiful eyelash "magic stick" made of charcoal powder and vaseline to help his sister Mabel win the hard work. MEBO has a sultry eye and ultimately wins lifelong happiness. Inspired by this, Williams began to focus on the make-up business.

In 1920, Williams registered the Maybelline New York brand with MAYBELLINE, named after his sister's name "Mabel," and became the founder of the world-famous Maybelline New York makeup kingdom.

In the 1950s, Williams was the first to revolutionize the cosmetics retail industry with the open sales method.

In 1991, Maybelline's New York image concept "Beauty comes from the heart, beauty comes from Maybelline" was born.

In 1995, Maybelline New York came to China to set up the first image counter in Guangzhou.

In 1996, he joined the L'Oreal Group, the world's largest cosmetics company.

In 2004, Maybelline was officially renamed Maybelline New York. As a global make-up brand from New York's fashion capital, Maybelline New York is well-deserved to lead the fashion trend of China and the world of makeup.

In 2009, Maybelline New York launched a skin care product that transformed from a simple make-up brand to a cosmetic brand.

In 2009, Maybelline New York became the official cosmetics sponsor of New York Fashion Week, using the platform of Fashion Week, the first time to pass the latest fashion trends and color trends to the vast number of consumers.

In 2010, Maybelline New York sold more than 129 countries and regions. In the field of beauty, we provide each woman with the most suitable beauty products to create a beauty that belongs to women!