PU leather artificial leather as the name suggests, is made of PU material, the box is very similar with advantages of leather, is high-grade, and unlike the suitcase that afraid of the water, the disadvantage is not wear-resisting, not very strong, but the price is low. The case of canvas is not very common, but canvas, the biggest advantage is the same as Oxford cloth is wear-resistant, and the disadvantage is that the impact resistance is not as good as Oxford cloth, canvas material is very uniform, the surface may be more bright. Look good. As time goes by, there is a unique sense of vicissitudes of old and old
Tens of thousands of items are sent every day. The packaging of goods and the packaging design of goods are faced with new issues. After all, the form of online shopping is different from shopping in physical stores. The online and offline (physical store) product display styles are different. Online and offline customer purchase behaviors are also different. Naturally, the appeal and demand for product packaging design will be different. Under normal circumstances, when we shop in physical stores (department stores, supermarkets, etc.), most of the products that we are in contact with are in the form of packaging. In other words, it is through the specific commodity display and information on the packaging of the commodity that is seen to understand the commodity, and then adopt comparison, selection, and purchase behavior. When shopping online, we use physical pictures and texts to understand the product and decide whether to purchase it, rather than to understand the product and decide whether to purchase it through information on the packaging and packaging of the product (pictures, colors, text, etc.). The role and significance of displaying goods, decorative goods, and promotional goods in traditional packaging design cannot be reflected in online goods. Therefore, what are the packaging design demands of online shopping goods and what kind of packaging customers need? We must rethink our thinking.
In the past, when we were designing a product (product) package, we generally considered it from three aspects: the product's protective function, convenience function, and sales function. In particular, it pays more attention to sales functions. Always believe that "the packaging is a silent salesman," firmly believes that "advertising is responsible for attracting customers to the store, packaging is responsible for the money from the customer pocket out." Therefore, special efforts are made in the design of the packaging design, color text, and three elements. The decorative design of the packaging surface seems to be the center of design. What personalized design, emotional design, serialized design, display (POP) design, eyeball design, etc., become designers' pursuit and goal. Always hope that your design (commodity) can "jump" out of many products, attract customers' attention, and promote purchase behavior. However, this set of methods and theories are not suitable for online shopping, nor is it necessary. Because online shopping is different from offline shopping, the biggest feature is the choice of the product itself (through the naked pictures of the product), rather than through the packaging of the product. This reminds me of the fact that when we purchase products such as cameras, microwave ovens, washing machines, refrigerators, and air conditioners in the store, we are directly facing the choice of the products themselves, regardless of what kind of packaging the product is. We are concerned with the product itself rather than through the information on the package to understand the product. The role of packaging is to protect the goods and ship them safely to their homes. This has many similarities with online shopping. The packaging of online shopping goods does not require the packaging design of goods under the net, and it is not even necessary to decorate the design of elements in accordance with traditional pictures, colors, and texts. At this point, the buyer only hopes that the purchased goods will be delivered to their hands on time. And at the moment of opening the package and taking out the goods, the packaging is disposed of as garbage.
So, isn't shopping online for products that don't require packaging design? Not only packaging, but also targeted packaging design, that is, online shopping products (mainly physical products, excluding virtual products) packaging design. In the process of online shopping, consumers are not in contact with the goods and are not exposed to the packaging of the goods. Therefore, the appeal of online shopping product packaging design is mainly reflected in the two aspects of protective function and convenience function. Not on sales features. Online shopping goods should have a "special for packaging" design. Just as some tobacco and alcohol are used exclusively for packaging (such as “Moutai Military Special Demandâ€, “White Chinese Specialâ€, etc.), it is distinguished from ordinary goods (under the net) packaging. In this way, it is not necessary to consider the factors related to the function of the sales of goods packaging, only to consider the protection of the goods at the time of shipment and how to adapt to the problems of protection and recycling in the post-purchase online transportation. At present, there are a variety of online shopping products and there are many problems.
There is no design specifically designed for online shopping. With the increasing popularity of online shopping, it is necessary to consider the design of online shopping product packaging in order to meet the ever-expanding online shopping transaction and circulation. Based on her own online shopping experience for nearly ten years and being a dual role as a designer, he pointed out the following ideas for the packaging design of online shopping products based on the current status of online shopping product packaging and shopping experience:
First, the "specialization" positioning of online shopping goods. Since online shopping products are already a form of consumer behavior in the 21st century, and their share is increasing, from the time the manufacturer produces products to packaging, it is necessary to consider that some products are “specialized†for online shopping. That is, online shopping products will be “partnered†with traditional products (under the net) when they are shipped from the factory. In this way, with the “specialization†orientation of online shopping goods, the purpose and direction of product packaging design will be very clear, and unnecessary expenditure on packaging costs will also be avoided.
Second, the "functional supremacy" principle. As mentioned above, customers' online shopping goods are directly related to the description of goods (pictures) and commodities. They do not need to touch the packaging or understand the packaging, so the landscaping function, display function, attraction function, etc. in the packaging promotion function There is no effect. At this point, the principle of product packaging design is "functional supremacy." This "function" mainly refers to the design of security protection functions, and it is aimed at decorative designs such as "promotion," "beautification," and "display." Online shopping product packaging design focuses on the safety of all products, including delivery, transportation, loading and unloading, storage, distribution, secondary packaging, and express delivery. When customers purchase goods online, they are not exposed to the package, and only when express delivery arrives at the door can they see the packaging of the goods. As for the good-looking, beautiful and gorgeous packaging, it does not make any sense for the customer.
Third, commodity and customer information identification. The current online shopping and packaging are mostly plastic bags, kraft corrugated boxes, plastic foam boxes and tape paper. Some of the packaging, like the wounded and sick, was wrapped layer by layer with tape, and it looked like it was rubbish from the trash. In addition, the product information and customer information on the box are blurred due to handwriting and copying. In addition to almost the same size and shape and the same material, similar color packaging bags, packaging, even the courier is difficult to identify. In addition to purchasing memory, customers only know what is inside when they open the package. How to identify and implement product and customer information through color, shape, marking and clear information on the packaging box (bag) is a subject that needs consideration and design.
Fourth, the recycling of packaging and recycling. Not only is the customer aware of the importance of packaging security, even businesses are trying to do so. In particular, for fragile goods, merchants put three layers of goods outside the three layers tightly. When the customer receives the package from the courier, he always puts the knives and scissors together and peels them off. When the goods are taken out, the discarded packages are piled up into piles and there is no re-use value. It is simply a pile of rubbish. Therefore, while we are considering safety, we must also consider the rationality of the structural safety of the packaging, the recycling rate, and the recycling of waste. In these aspects, not only is the business to consider, but the courier companies that undertake the transportation must also be considered. In particular, the recycling of packaging, only from the courier company for different products for different reusable packaging design and application of online shopping goods packaging may be more reasonable and more standardized and more effective.
The era of online shopping has come too fast and everything has not yet had time to think and prepare. However, the problem of commodity packaging brought about by the rapid development of online shopping requires us to face and think, and come up with solutions that suit this shopping change. 
PU Luggage Set,PU Luggage Sets,PU Luggage Bags,PU Suitcase
Baoding Sympathy Bags Manufacturing Co., Ltd. , https://www.sympathybag.com